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Diana Sefkow | Elance
 
176985602337900
Last Sign-in: Apr 7, 2016

Diana Sefkow

Marketing Strategy and Intelligence
   United States
  |  10:46 pm Local Time

Overview

Minimum Hourly Rate $50

I help companies define brand, clarify voice, align organizational values, and design powerful marketing strategies that drive customer engagement and loyalty.

Uniquely qualified to improve marketing and customer experience by enhancing corporate utilization of internet, mobile, and social media channels.

Ideally positioned to advise companies and their senior management on how to leverage existing and future technology to meet the needs and tastes of existing and future consumers. Adept in developing growth strategies that effectively...

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Skills (6)

Tested
Marketing Methods and Techniques Test
My Score
avg
Marketing Terminology Test
My Score
avg

Service Description

Design and execute marketing strategy plans
Design market research plans
Analyze market data to provide meaningful answers to business questions and guide marketing strategy
Advise clients on customer engagement and customer experience strategy

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Employment

Independent Consultant
Customer Engagement Strategy Consultant
2011 - Present
Advise executives, individuals, and small businesses to optimize brand management and community engagement through values alignment, process optimization, and social media marketing strategy. -...
Citigroup
Strategic Systems Risk Consultant
2005 - 2011
Strategic Systems Risk Consultant (Senior Auditor) Advise and consult with management to mitigate business risk, improve information security, and enhance strategic business efficiency...
Citigroup
IT Systems Support Analyst
2003 - 2005
Provided system expertise that enabled needed change in the mortgage servicing system through the implementation and completion of business system projects, enhancements, and conversions. -...
Citigroup
Senior Operations Analyst
2002 - 2003
Drove process re-engineering and provided information systems consulting and support for Special Loan business unit. - Dramatically improved the productivity of the Special Loan Business Unit....
Citigroup
Systems Analyst
2001 - 2002
Analyzed and researched loan history and system processing. Executed loan level administrative adjustments to correct system and teller errors. Developed COGNOS Impromptu reports to proactively...

Education

University of Phoenix
Bachelor of Science: Business Management
-
Thunderbird School of Global Management
Executive Certificate in International Marketing
2008 - 2008
Overview  |  Job History  |  Resume/C.V.

Keywords

Customer Experience
Social Media
Marketing Strategy
Consulting
Advisory Services
My Snapshot
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
Peirene
Type
Individual
Member Since
May 2010
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Diana Sefkow | Elance

Diana Sefkow