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Pelican SEM | Elance
 
176985602337900
Last Sign-in: Apr 10, 2016

Pelican SEM

Google AdWords & MSN PPC Manager
   United States
  |   Pembroke Pines, FL
  |  1:50 am Local Time

Overview

Minimum Hourly Rate $30

I've managed large PPC accounts for several years. English is my native language. I write zesty and fresh ad copy, I find long tail keywords, I have a defined account build structure, and I optimize account performance well.

PPC Marketing Experience
* Lead generation for bankruptcy, tax, dui, social security, telecommunications, education, insurance, workers compensation, marketing software
* E-commerce for eyeglasses, outdoor appareal, auto parts

Education:
* MBA, University of Texas at Austin, 2008
* BS Chemical Engineering with Honors,...

Read More »
Jun 4, 2009|Search Engine Marketing|$1,405|Working
May 1, 2009|Ad Campaigns|$300|Completed
|
5.0
May 1, 2009|Search Engine Marketing|$75|Completed
|
5.0
Apr 27, 2009|Ad Campaigns|$350|Completed
|
5.0

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Skills (4)

Tested
Google AdWords
Knowledge of Google AdWords Test
My Score
avg
eCommerce Consulting
Ecommerce Test
My Score
avg
Passed
Microsoft Excel
Search Engine Marketing (SEM)

Service Description

I am passionate about online marketing and e-businesses. I run several businesses in a variety of different fields including product manufacturing, investment trading systems and affiliate marketing. Not to mention, PPC management services for many clients.

Three primary phases define pay-per-click management services. The phases include 1) a free account analysis 2) new account build-out and 3) growth and expansion. We outline the phases below:

Phase 1 - Account analysis
***********************
- Interview you about your business objectives
- Inspect your current account (if currently running ads online)
- Verbal and written account review and plan

Phase 2 - New account build-out
***********************
- Establish Google AdWords, Google Analytics and MSN tracking code onto your landing pages and thank you pages
- Keyword research & grouping
- Write creatives targeted to tightly controlled keyword lists
- Upload campaigns, ad groups, and keywords into the appropriate search and shopping engines
- Launch account and tune CTR, conversion rate, CPA, ROAS or your target metric; adjust accordingly

Phase 3 - Growth and expansion
***********************
- Ongoing bid optimization
- Keyword expansion based on search query reports and analytics reports
- Fight click fraud cases
- Suggest landing page improvements
- Write new ads based upon the success of current ads

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Overview  |  Job History  |  Team  |  About the Company

Keywords

SEM
Adwords
PPC
adcenter
tracking
Company Snapshot
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  • 12 months
  • Lifetime
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Identity
Username
pelicansem
Type
Company
Member Since
November 2008
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Pelican SEM | Elance

Pelican SEM