I'am an online marketing enthusiast who has over 10 years of experience handling online advertising campaigns for small & medium businesses in
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Australia, New Zealand & United States. My experience includes building campaigns from ground up which covers thorough keyword research, competitor analysis, traffic analysis & target market research. I have also been involved in ongoing optimization efforts for multi channel advertising specializing in Adwords & MSN, this includes ads A/B split testing, conversion optimization, copywriting ads &...
? Knowledgeable in Microsoft Office Applications such as Word, Excel, PowerPoint and Outlook.
? Knowledgeable in using SEM software such as Adwords Editor, Salesforce Application and Analytics
? Experienced in using Google Analytics, Google Mobile Advertising, Google Places, Google Webmaster Tools, Crazy Eggs, Optimizely, Google Tag manager
? Basic knowledge of HTML, Web Development
? Possess excellent team management, strong leadership and organizational skills
? Excellent in verbal and non-verbal communication skills
? Detailed oriented and excellent analytical skills
? Versatile, hardworking and highly dedicated professional
? SEO tools, SEOMoz, buzzstream, outreacher, Authority Labs and webmaster tools, detox tools
? Remarketing Experience
? Google Shopping Experience
? Youtube Video Marketing
? Facebook Marketing
? Linkedin Marketing
? Conversion Optimisation
Digital Marketing Manager - January 2013- August 2014
Duties and Responsibilities:
? Data Reporting and Analysis. Run report to understand performance of various marketing campaigns. Spot trends, opportunities, and problems and respond proactively. Reviewing query reports to determine if keywords are relevant or irrelevant to client website.
? Campaign Optimization. Use a cutting- edge bid management tool to manage keyword bids and improve campaign performance.
? Manage online search engine budgets to defined cost per acquisition metrics.
? Perform keyword research in coordination with client...
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