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Kim S. | Elance
 
176985602337900
Last Sign-in: Jun 30, 2014

Kim S.

Strategic Marketing Solutions
   United States
  |   Oconomowoc, WI
  |  1:42 am Local Time

Overview

Minimum Hourly Rate $82

A senior level executive with 25+ years of progressive marketing career responsibility in the areas of product management, direct response marketing, partnership/client management, and new business development for major financial services organizations which includes:
>Strategic Planning - 17 years
>Relationship Marketing - 10 years
>New Business Development - 10 Years
>New Product Developm

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Nov 28, 2012|Business Plans|$822|Completed
|
3.2
Oct 10, 2012|Business Plans|$274|Completed
|
5.0
Oct 1, 2012|Business Plans|$500|Completed
|
5.0
Sep 27, 2012|Other - Sales & Marketing|$99|Completed
|
4.9

View All »

Portfolio

Speaker Press Kit for Dr. James Wadley, Relationship Therapist
Aku Sika Designer Press Kit for MAGIC Trade Show
This plan generated $4 milliion investor funding so far.
Creative copywriting and design for technology services brochure
Copywriting and design services for direct mail package
Client Satisfaction Performance Ratings Testimonials Customer Service Feedback
PHAEDEAUX plans and develops alternative media that includes supermarket fliers, card...
PHAEDEAUX designs and writes website content similar to...
http://www.afreshstartcreditrepair.com

Skills (10)

Tested
Social Media Marketing
Marketing
Marketing Analytics Fundamentals
My Score
avg
Public Relations
Public Relations
My Score
avg
Online Writing
Market Research
Market Research
My Score
avg
Internet Marketing
Internet/Online Marketing
My Score
avg
Passed
Advertising
Advertising Skills Certification
My Score
avg
Business Analysis
Business Strategy Test
My Score
avg
Passed
Business Plans
Business Planning
My Score
avg
Business Writing

Service Description

With more than 25 years of hands-on experience in all facets of PR, Marketing and Strategic Planning, I built successes with the B-to-B and B-to-C power marketers in the insurance, credit card, banking, and advertising industries. For the past nine years, my expertise has helped launch business startups and existing businesses both in the U.S. and Abroad. My full-service approach supports you with:
Demonstrated success in planning and execution of PR and Marketing campaigns in online and offline media
Bottom-line orientation with track record of improving profitability
Proven business judgment, enthusiastic and effective leadership skills, and a flair for outside-of-the-box thinking that gets results
Expertise in direct response mail/media, list rental, telemarketing, internet marketing, and PR services.
Linkbuilding and social/viral network marketing and Search Engine Optimization
Call-to-action copy writing and creative design

Decades of specific expertise in the following disciplines include:
>Strategic Planning - 25+ years
>Relationship Marketing - 10 years
>New Business Development - 10 Years
>New Product Development - 20 years
>Internal/External Communications - 10 Years
>Direct Response Marketing - 20+ Years
>P&L Management - 15+ years
>Business-to-Business Marketing - 16 Years


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Employment

Bank One
Managing Director Product Management and Marketing
1999 - 2003
As a member of the Senior Leadership Team of the Insurance Group reporting to the CEO, headed-up a staff of 20 Product Segment Managers, Marketing Managers, and licensed telesales agents...
PNC National Bank
VP Credit Card Marketing
1997 - 1999
Managed the strategic, tactical, and bottom line performance of all acquisition and portfolio management programs for the AAA Credit Card business division; as well as the overall client...
Devon Direct Advertising Agency /Euro RSCG
New Business Director
1996 - 1997
Managed new business sales team for the 8th largest direct marketing advertising agency with over $200MM in annual billings. Established processes to target, research, pursue and...
MBNA
Group Account Management Supervisor
1994 - 1996
For the second largest credit card bank. Managed the strategic development, project management, and implementation of new product launch and acquisition marketing campaigns utilizing direct mail,...
Clement Communications, Inc.
Senior Marketing Director
1987 - 1994
Managed new product research and development, direct mail, client retention, editorial development, print production, order fulfillment, packaging, and list management for business-to-business...
Beneficial Management Corp
AVP Insurance Direct Response Marketing
1986 - 1987
Established product development and direct marketing infrastructure for Life, Health, Property and Casualty insurance through various distribution channels that expanded a major commercial...
Colonial Penn Group
Product Manager; Agency Account Executive
1979 - 1986
X Developed and implemented direct response broadcast, print media, fulfillment, direct mail, and telemarketing solicitations of 40 concurrent Life/Health insurance campaigns; matrix management of...

Education

University of Wisconsin
Ph.D. Marketing and Business Administration
2003 - 2005
Antioch University
Masters of Arts in Administration
1981 - 1995
Cabrini College
Bachelor of Arts in English
1972 - 1976

Keywords

marketing
consulting
business plans
press releases
articles
PR
social networking
social media
internet marketing
My Snapshot
Sales & Marketing
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
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Per Client
Identity
Username
PHAEDEAUX
Type
Individual
Member Since
July 2003
Elance URL
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0
Kim S. | Elance

Kim S.