Award-winning copywriter with 15+ years experience creating and writing advertising campaigns for leading pharmaceutical companies.
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Experience spanning all leading therapeutic categories, medical devices and public health initiatives.
Familiar with press, print, web, TV, radio and outdoor
Visual thinker with complementary layout, design and typography skills.
Expert in the technical requirements of prescription drug copywriting.
Oct 20, 2009|Sales Writing|$0|Working
As a senior copywriter at Ogilvy Healthworld I was responsible for producing concepts and copy for all major campaigns and new business pitches.
I was involved in 13 successful new business pitches including Panadol, Cialis, Aclasta, Pfizer Neuroscience, Alvesco, Pariet, Concerta, Cochlear, Asasantin, Norspan, Oxycontin and Nestle Nutrition.
I produced concepts and copy for Australian, Asian and global campaigns.
I Interviewed key opinion leaders and managed clinical paper searches.
I selected and managed freelance copywriters and art directors.
I set up a job timing system which resulted in more orderly work flow through the creative department and studio.
EARLIER FREELANCE COPYWRITING EXERIENCE
Working from a home office, I produced a wide range of direct mail, print and press advertising.
Clients included Greenpeace, Australian Conservation Foundation, Myer Cleaning Services, JWT, Wingecaribee Shire Council, AusIndustry, Australian Tax Office, ASIO, Lederle Laboratories, Morgan & Banks, The Institute of Chartered Accountants, The Australian Soft Drink Manufacturers Association, NSW State Forests, MNC and Clayton Utz
My most recent projects have been for Asasantin, Alvesco, Nestle Nutrition, Aclasta, Novo Nordisk insulins, Mabthera, Australian Health Insurance Association and Medicines Australia.
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