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Philip Morgan | Elance
 
176985602337900
Last Sign-in: Mar 22, 2014

Philip Morgan

Copywriter, CRO consultant
   United States
  |   Cloverdale, OR
  |  6:26 pm Local Time

Verified Freelancer

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Overview

If youíre an established small or medium business, I can help increase your sales or retain more customers.

I bring together a wide array of tools to do this. Persuasive copywriting, information design, web design, technology integration, A/B testing, heatmapping, analytics, and iterative optimization all work together to take you to the next level of performance and revenue.

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Portfolio

Moved existing content into a new template Designed a page layout to optimize...
Researched and wrote this white paper for a small business client Managed interviews...
Interview source Rewrite existing white paper for better readability and persuasive...
Interviewed sources Wrote persuasive copy Managed the revision and copywriting process
Interviewed sources Wrote clear, persuasive copy Manged the review and copyedit process
Interviewed multiple industry sources Developed story angle and outline for the paper...
Researched the technology, including setting up VMs to learn exactly how it worked...

Skills (10)

Tested
conversion rate optimization
Copywriting
My Score
avg
jekyll
a/b testing

Service Description

I have a broad and deep background in technology. I also stay current on the latest in marketing and web technology, from CMS platforms, marketing automation, and content trends to A/B testing, web x.0 technology, and cloud services. The glue that holds all this tech-ey knowledge together is my liberal arts understanding of writing, storytelling, and rhetoric. The fundamentals, in other words, of sales and engagement.

The result is that I can help your small or medium business do a better job of using technology and content to engage with your existing and potential customers.

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Employment

Word Lions
Co-founder
2009 - 2013

Education

Davidson College
Master of Arts, Political Science
- 1996
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriter
marketer
long-form
sales
copy
conversion rate
conversion rate optimization
cro
consultant
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
philipmorg
Type
Individual
Member Since
December 2008
Elance URL
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0
Philip Morgan | Elance

Philip Morgan