Communicating well today is all about 'sticky eyes'. If your readers do not 'lock on' to the message in the first few paragraphs of your content, forget it. they're gone. If you're selling, they've gone to your competitors. If you're training, they've gone back to their texting. And, if you're trying to tell a story, they've gone napping. When they're gone, they're usually gone for good. End of story.
Read More »
Remember 'Sticky eyes' lead to 'sticky memory'. The customers, students, business associates, and other readers you want to influence recall...
Jun 27, 2011|Videos|$723|Completed
Dec 13, 2010|Other - Writing Services|$986|Completed
Oct 11, 2010|Other - Multimedia Services|$900|Completed
Aug 9, 2010|Videos|$595|Completed
Gene Rosen is colorfully adept at writing the following creations: Marketing Plans, Websites, Technology Tutorials, Training Materials, Personal Biographies, Blog Posts, News Articles, Short Stories, Obituaries, Press Releases, Technology Reviews and Articles, Critiques, Letters, and most other things containing words, paragraphs, and pages.
My beat has been Corporate America, but I'm also very much at home in Academia, High Tech, Social Media, and Personal Marketing. I work well with others. I'm fun, smart, creative, and, dare I say, hip. Let's talk.
Read More »
Screen Actors Guild
Senior Program Manager
2003 - 2009
As Senior Program Manager, I designed, wrote, and managed all educational and support materials for SAG-wide projects and department initiatives. I developed screencasts, tutorials, videos, and...
Corporate Program Manager
1996 - 2003
As the corporate program manager for the Global Account Team at Xerox Business Services, I led worldwide initiatives developing curriculum plans and procedures for Fortune 100 marketing and...
Technical Marketing Manager, XSoft
1988 - 1996
XSoft was the Sales and Marketing delivery division of the Palo Alto Research Center (PARC). Technologies developed at PARC were passed to XSoft for product refinement, marketing, sales, and...