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Douglas Shaw

Expert Level PPC Optimization - Top 5% Adwords
   United States
  |   Spring Valley, NV
  |  2:44 pm Local Time

Overview

Minimum Hourly Rate $35

I am the owner and operator of PPC Builders. PPC Builders currently has discretion over $250K/mo in Adwords / BingAds / AdRoll / Facebook & Linked Ad Spend.

I have Certification from Google in Analytics and Adwords (http://goo.gl/QALOs); from Bing Ads (http://goo.gl/V07Nu); and from Market Motive Motive in PPC (http://goo.gl/GirvfL).

In addition, I am certified in conversion optimization by Market Motive - (http://goo.gl/GirvfL). I can evaluate your site and especially your landing pages and provide advice to increase conversions. I use...

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May 16, 2014|Ad Campaigns|$747|Working
Feb 28, 2014|Marketing & Sales Consulting|$3,321|Working
Feb 7, 2014|Ad Campaigns|$470|Working
Feb 5, 2014|Ad Campaigns|$427|Working

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Portfolio

http://ppcbuilders.com
PPC Management and Landing Page Optimization

Skills (3)

Tested
Google AdWords
Knowledge of Google AdWords Test
My Score
avg
Google Analytics
Knowledge of Google Analytics Test
My Score
avg
Microsoft Excel
Microsoft Excel 2007 Test
My Score
avg

Service Description

ROI-focused Ad Words and Ad Center set up and bid management.

TASKS AND PHILOSOPHY:
Ongoing management of accounts includes testing ads, modifying bids, reviewing search terms reports for new terms and negatives, restructuring AGs, analyzing Google Analytics statistics and producing client reports.

Ultimately, my goal is to set up accounts by sub-category, and within sub-category, by match type. Eventually tiered bids by match type are set to drive traffic to the more relevant exact match terms to leverage more relevant ads and KW insertion. Match types are walled off from one another through the use of ad group level category-specific negative terms. This tends to breed good results over time. However, not every account is eligible because of size and budgetary restraints.


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Keywords

adwords Google Adwords PPC Management Adwords management Adwords consulting Bing Ads Yahoo Adroll ppc search engine marketing Adwords training Google Adwords management Adwords expert google Adwords professional Certified Adwords Partner
Company Snapshot
Sales & Marketing
5
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
4.4
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
PPCBuilders
Type
Company
Member Since
March 2012
Elance URL
Verifications
0
Groups
Douglas Shaw | Elance

Douglas Shaw