I am the owner and operator of PPC Builders. PPC Builders currently has discretion over $450K/mo in Adwords / BingAds / AdRoll / Facebook & Linked Ad Spend. I provide PPC Audits, One-Time Optimizations and Ongoing PPC Mngt services.
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Google Partner - http://goo.gl/H0VJXK
Adwords Search & Display - http://goo.gl/H0VJXK
Bing Ads - http://goo.gl/V07Nu
Market Motive - http://goo.gl/GirvfL
Odesk Adwords Test - Top 10%
Elance Adwords Test - Top 5%
Odesk Google Analytics Test - Top 10%
Elance Google Analytics Test - Top...
Mar 13, 2015|Marketing Strategy|$510|Working
Mar 9, 2015|Ad Campaigns|$403|Working
Feb 5, 2015|Ad Campaigns|$180|Working
Nov 23, 2014|Ad Campaigns|$53|Completed
ROI-focused Pay Per Click set up and bid management.
TASKS AND PHILOSOPHY:
Ongoing management of accounts includes testing ads, modifying bids, reviewing search terms reports for new terms and negatives, restructuring AGs, analyzing Google Analytics statistics and producing client reports.
Ultimately, my goal is to set up accounts by sub-category, and within sub-category, by match type. Eventually tiered bids by match type are set to drive traffic to the more relevant exact match terms to leverage more relevant ads and KW insertion. Match types are walled off from one another through the use of ad group level category-specific negative terms. This tends to breed good results over time. However, not every account is eligible because of size and budgetary restraints.
I use Optimizely and Unbounce (small add'l flat fee required) for Landing Page A/B testing.
I also have a monthly arrangement with Wordstream.com for PPC Analysis, Reporting and Workflow management. And SEMrush for Keyword/Competitor Analysis.
I am a active Perry Marshall, Mastermind Club Member and an active Member of Marketing Profs.
I stay current by viewing the following blogs on a daily basis - Adwords, BingsAds, Wordstream, PPChero, Google+ Google Partners & ClickZ. I am also a voracious consumer of the many. free marketing webinars available every day on the internet.
You can find out more about me via my Linked In profile : http://linkedin.com/in/douglasshaw
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