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Paula Picciano | Elance
 
176985602337900
Last Sign-in: Feb 11, 2015

Paula Picciano

Inspire, inform, resonate and sell with words
   United States

Overview

I am a marketing professional with over 15 years experience in marketing well-known brands (Paper Mate, Sharpie, Fiskars) in both B2B and CPG. In addition to copy development for a wide variety of compelling marketing materials, I also have experience with creative strategy development and creative direction.

Although my true love is writing, my professional experience spans from new product develoment to brand and product strategy to public relations, event planning, and project management.

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Portfolio

Creative strategy direction and layout in addition to development of promotional copy....
Creative strategy direction and layout in addition to development of promotional copy...
Creative strategy direction and layout in addition to development of promotional copy....
See PDF file in portfolio for PDF of entire brochure. Creative strategy direction and...
Creative strategy direction and layout in additional to development of promotional copy
Creative strategy direction and layout in addition to development of promotional copy....
Creative strategy direction and layout in addition to development of promotional copy....
Creative strategy direction and layout in addition to development of technical and...
Creative strategy direction and layout; researched financial market viability;...
Creative strategy direction and layout in addition to development of promotional copy....
Creative strategy development and layout direction; development of promotional copy....
Creative strategy development and layout direction; development of promotional copy....

Skills (10)

Tested
Business Writing Skills Test (U.S. Version)
My Score
avg
Passed

Service Description

My broad experience in marketing and product strategy combined with my love of writing results in compelling promotional copy that communicates, inspires, informs, resonates and sells!

I am an effective multi-tasker and communicator. My overall work style is detail-oriented and proactive with a strong commitment to deliver. And I'm fun!

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Employment

Fiskars Brands
Senior Product Manager
2010 - Present
Fiskars is a consumer products company. Responsibilities include strategic brand and product management including product strategy, consumer validation, market and competitive analysis, pricing and...
Newell Rubbermaid / Sanford B2B
Sr Channel Marketing Manager
2000 - 2010
Sanford B2B is the promotional products/corporate gift division of Newell Rubbermaid. Responsibilities included profitable and creative management of Paper Mate and Sharpie brands within B2B...

Education

University of Wisconsin
N/A
-
University of Wisconsin - Whitewater
BBA/Marketing
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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  • 12 months
  • Lifetime
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Identity
Username
ppicciano
Type
Individual
Member Since
June 2013
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Paula Picciano | Elance

Paula Picciano