8 years cumulative experience in Internet Marketing with expertise in PPC, SEO, SMO and Predictive Analytics. B.A. from Princeton University, M.A. in English from the University of Chicago. Have managed 100+ PPC accounts with average of $600,000 in monthly spend, and quadrupled traffic over the course of 6 months with a 25% average conversion rate. Make strategic recommendations to the CEO based on analytics data.
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Google Adwords Certified (Fundamental, Search Advanced, Display Advanced) and Google Analytics Certified Professional.
- Adwords and Bing account management
- A/B Testing
- Banner ads & display advertisement, remarketing
- Ad copy composing
o Using Google Analytics and other tools/ platforms to analyze traffic trends and behavior and measure success of SEO/SEM efforts
I. On-page Optimization
- Will produce high organic rankings on major search engines and generate increased targeted web traffic.
- Conduct on-going competitive market analysis
- Audit title tags and meta data on a regular basis for search engine optimization compliance
- Work collaboratively to ensure digital strategies are fully planned, integrated and executed.
II. Off-page Optimization
- Adding specific content to relevant, do-follow sites and exploring new high DA online resources for generating backlinks
- Creating content (articles, press releases, etc.) to submit to various platforms/sites
- Developing and implementing Social Media strategies
- Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc
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