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Wendy Bower | Elance
 
176985602337900
Last Sign-in: Aug 6, 2015

Wendy Bower

Digital Marketing Expert
   United States

Overview

8 years cumulative experience in Internet Marketing with expertise in PPC, SEO, SMO and Predictive Analytics. B.A. from Princeton University, M.A. in English from the University of Chicago. Have managed 100+ PPC accounts with average of $600,000 in monthly spend, and quadrupled traffic over the course of 6 months with a 25% average conversion rate. Make strategic recommendations to the CEO based on analytics data.

Google Adwords Certified (Fundamental, Search Advanced, Display Advanced) and Google Analytics Certified Professional.

In my...

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Portfolio

Skills (3)

Tested

Service Description

PPC:
- Adwords and Bing account management
- A/B Testing
- Banner ads & display advertisement, remarketing
- Ad copy composing

Analytics:
o Using Google Analytics and other tools/ platforms to analyze traffic trends and behavior and measure success of SEO/SEM efforts

SEO:
I. On-page Optimization
- Will produce high organic rankings on major search engines and generate increased targeted web traffic.
- Conduct on-going competitive market analysis
- Audit title tags and meta data on a regular basis for search engine optimization compliance
- Work collaboratively to ensure digital strategies are fully planned, integrated and executed.

II. Off-page Optimization
- Adding specific content to relevant, do-follow sites and exploring new high DA online resources for generating backlinks
- Creating content (articles, press releases, etc.) to submit to various platforms/sites
- Developing and implementing Social Media strategies
- Suggesting additional content optimization strategies for clients in areas such as blogs, images, videos, etc

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Employment

ETechnologies
SEO SPECIALIST / ANALYTICS MANAGER
2013 - Present
Info.com
SEM ASSOCIATE
2009 - 2013
o Managed accounts with six-figure monthly spend o Compiled daily and ad hoc reports to analyze, interpret and identify KPIs and with that information make strategic recommendations to the CEO.

Education

University of Chicago
Masters in English
-
Princeton University
Bachelors
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

seo
google analytics
ppc
google adwords
internet marketing
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  • 12 months
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princeton-grad
Type
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Member Since
July 2015
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Wendy Bower | Elance

Wendy Bower