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Laurie Gelb | Elance
 
176985602337900
Last Sign-in: Aug 9, 2013

Laurie Gelb

Act on evidence, profit by change
   United States
  |   Seattle, WA
  |  8:19 am Local Time

Verified Freelancer

Laurie Gelb's identity has been verified.  Learn More

Overview

Minimum Hourly Rate $44

Leverage evidence-based cross-channel/vertical research, strategy and content to align with B2C, B2B, B2G and/or public sector needs. Support startups, not-for-profits and the Fortune 50, including numerous blockbuster brands -- and everything between.

Published in consumer, marketing and clinical press/portals. Frequently present regionally and nationally. Federal grant reviewer, strong believer in active verbs and specific, supportable claims that address the four key questions of "Why me? Why you? Why this? Why now?"

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Portfolio

An assistive technology review
Summarized value proposition for often poorly-understood service
Developed site map, collaborated on brand lockup/page template, wrote tagline, body...
Edited copy, helped refine strategy
Wrote Q&A from scratch for HP blog site to achieve internal and external clients'...
First author, co-investigator
Survey development, programming and analysis
Designed questionnaire, programmed in SurveyGizmo, analyzed data

Skills (10)

Tested
Copywriting
Branding
Market Research
Marketing Strategy
Editing
U.S. English Chicago Style Editing Skills Test (For Writing Professionals)
My Score
avg
Passed
Proposal Writing
Medical Writing
Travel Writing
Content Writing
Grant Writing

Service Description

Develop corporate and brand names. Write taglines, brand promises and positioning platforms. Specify color palettes, support motif design and brand lockup from strategy/positioning perspective.

Write strategy briefs. Analyze markets and competitors. Work with designers and developers. Develop and populate small site maps. Select photos and other images. Published digital photographer.

Advise on IA and wireframes for larger sites. Write short and long-form copy, from tags to book-length.

Design, program, field and analyze surveys. Conduct interviews with any respondent type. Synthesize primary and secondary data. Design medical chart abstract forms. Specify queries for medical claim data analysis.

Proofread and edit any copy, concept or idea. Utilize content management systems such as SharePoint, WordPress, CMS Made Simple and SiteFinity. Populate HTML e-mail templates with powerful calls to action.

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Education

University of Texas
Master's in Public Health
-
University of Houston
Bachelor of Arts in Philosophy and Business Admin
-

Keywords

marketing
writing
surveys
health care
branding
strategy
market research
content
IA
medical writing
My Snapshot
Sales & Marketing
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
0
0
0
Total
Milestones
Hours
Reviews
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
profitbychange
Type
Individual
Member Since
April 2013
Elance URL
Verifications
0
Laurie Gelb | Elance

Laurie Gelb