Cost-effective, differentiating, and ROI-focused digital marketing is key to withstanding success for any business.
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With over 7 years of experience with businesses large and small - both within agencies and directly with clients - I will help you successfully plan, execute, and optimize digital marketing initiatives for your organization.
I have experience profitably managing social advertising, SEO, and paid search for retailers, B2B, and universities with annual budgets > $5M.
My extensive knowledge on a wide-range of marketing strategies allows me to compile a holistic marketing plan to cost-effectively drive new business and automate sales and marketing processes.
I specialize in working with retailers / e-commerce on detailed SEO audits and paid media strategy.
- Detailed audits with recommendations to achieve your unique goals
- Channel strategy, forecasting, and budgeting
- Training and program management documentation
- Feed management and optimization
- Search Engine Advertising (PPC)
- Google Shopping (PLAs) / Feed Management
- Search Engine Optimization
- Facebook Advertising
- Twitter Advertising
- Remarketing / Dynamic Remarketing
- Programmatic Display
- E-Mail Marketing
- Google AdWords certified (all certifications)
- Marin Certified
- Kenshoo certified
Media Platform Expertise:
- Facebook Power Editor
- Channel Advisor
- Adobe Analytics (Omniture SiteCatalyst)
- Google Analytics
CMS / E-Commerce Platform Expertise:
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