Thorough understanding of SEO and writing seamless search-engine friendly copy.
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Ability to foster a loyal user base with relevant content, reader offers and competitions through effective management of the editorial calendar and email marketing schedule.
Utilising analytics and reporting tools to satisfy site goals, increase conversions, improve retention and hone the user experience.
Wireframe production and the use of split-testing to improve functionality and inform site strategy.
All aspects of email marketing including database...
Jul 14, 2014|Report Writing|$90|Completed
May 11, 2012|Search Engine Marketing|$700|Completed
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Apr 27, 2012|E-books and Blogs|$132|Completed
Engaging content writer who researches and produces relevant, inspiring and search-engine optimised copy whatever the subject matter.
Experience as a journalist and interviewer (Ursula Andress, LuLu, Gloria Estefan, Tony Robinson, Su Pollard and DJ Pete Tong etc). Please see blog for examples - http://rachaelhannan.blogspot.com.
Strong online marketing experience using blogs and social media.
Excellent e-marketing experience: writing newsletters, briefing creative, advertiser placement, database segmentation, split testing and examining analytics post campaign.
Reliable, meets deadlines and ensures all work is of a high standard because quality is the essential ingredient in every piece of online content.
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Royal College of Nursing
Freelance content editor
2011 - 2011
3 month contract to assist in the content migration of ten of their industry periodicals to a new CMS including their flagship title, Nursing Standard http://nursingstandard.rcnpublishing.co.uk/....
B2C Marketing Manager
2009 - 2010
Online dating company with 3 B2C website - datingagency.com, justsingles.com and singles365.com.
Instrumental in the launch of their B2C over 50s offering www.datingagency.com. Worked with the...
2000 - 2008
Created the editorial calendar, commissioned features, wrote articles and managed 2 in-house journalists, 4+ freelancers and the editorial budget. Specialised in health, food and drink, travel,...
1999 - 2000
Managed and developed a Lotus Notes based database called Inform@ which contained details of national press and industry publications, and their journalists.
Wrote profiles about the publications,...
University of London, Goldsmith College
2:1 BA Hons in History & English Literature
1996 - 1999
A-Levels in History, English & Art
1994 - 1996
Queen Anne's School
1991 - 1994