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Rachael H. | Elance
 
176985602337900
Last Sign-in: Nov 3, 2014

Rachael H.

Content Writer, Online Marketing, SEO
   United Kingdom
  |   London, England

Overview

Thorough understanding of SEO and writing seamless search-engine friendly copy.

Ability to foster a loyal user base with relevant content, reader offers and competitions through effective management of the editorial calendar and email marketing schedule.

Utilising analytics and reporting tools to satisfy site goals, increase conversions, improve retention and hone the user experience.

Wireframe production and the use of split-testing to improve functionality and inform site strategy.

All aspects of email marketing including database...

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May 11, 2012|Search Engine Marketing|$700|Completed
|
4.4

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Skills (4)

Tested
Online Writing
Online Article Writing and Blogging Test (UK Version)
My Score
avg
Passed
Internet Marketing
Internet Marketing Test
My Score
avg
Passed
Social Media Marketing
Social Media Marketing Test
My Score
avg
Passed
English
UK English Basic Skills Test
My Score
avg

Service Description

Engaging content writer who researches and produces relevant, inspiring and search-engine optimised copy whatever the subject matter.

Experience as a journalist and interviewer (Ursula Andress, LuLu, Gloria Estefan, Tony Robinson, Su Pollard and DJ Pete Tong etc). Please see blog for examples - http://rachaelhannan.blogspot.com.

Strong online marketing experience using blogs and social media.

Excellent e-marketing experience: writing newsletters, briefing creative, advertiser placement, database segmentation, split testing and examining analytics post campaign.

Reliable, meets deadlines and ensures all work is of a high standard because quality is the essential ingredient in every piece of online content.

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Employment

Royal College of Nursing
Freelance content editor
2011 - 2011
3 month contract to assist in the content migration of ten of their industry periodicals to a new CMS including their flagship title, Nursing Standard http://nursingstandard.rcnpublishing.co.uk/....
Global Personals
B2C Marketing Manager
2009 - 2010
Online dating company with 3 B2C website - datingagency.com, justsingles.com and singles365.com. Instrumental in the launch of their B2C over 50s offering www.datingagency.com. Worked with the...
50connect.co.uk
Editor
2000 - 2008
Created the editorial calendar, commissioned features, wrote articles and managed 2 in-house journalists, 4+ freelancers and the editorial budget. Specialised in health, food and drink, travel,...
Brodeur Worldwide
Information Executive
1999 - 2000
Managed and developed a Lotus Notes based database called Inform@ which contained details of national press and industry publications, and their journalists. Wrote profiles about the publications,...

Education

University of London, Goldsmith College
2:1 BA Hons in History & English Literature
1996 - 1999
CCSS, Cambrdge
A-Levels in History, English & Art
1994 - 1996
Queen Anne's School
10 GCSE's
1991 - 1994

Keywords

Content writer
SEO copywriter
Online marketing
Email marketing
Newsletters
My Snapshot
1
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
Rachael99
Type
Individual
Member Since
August 2011
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Rachael H. | Elance

Rachael H.