1. Adjust Campaign Settings
A. Ad Schedule - remove hours 23 to 4 from the ad schedule; reduce bids by 25% on hours 20 to 23.
B. Device Targeting - Reduce mobile bids by 75%.
C. Network Targeting - Display network must be switched off completely.
2. Modify Campaign Structure
A. Use the current campaign as a discovery campaign.
Skills: google adwords, google adwords development, google analytics, sem