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Randall C. | Elance
 
176985602337900
Last Sign-in: Mar 29, 2012

Randall C.

Web & E-Commerce, Search Engine, Social Media
   Canada
  |   Vancouver, BC

Overview

Minimum Hourly Rate $15

Development, implementation, marketing, online communications & e-commerce strategy for online stores.

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Skills (5)

Tested
eCommerce Consulting
Search Engine Optimization (SEO)
PHP
MySQL Administration
Editing

Service Description

Contributor to various groups and publications; recently authored an eBook on SEO & SEM: The Wright Approach to SEO & SEM: A Practical Guide to Developing and Maintaining a Successful Online Position (currently available online)

http://sites.google.com/site/ebookbydonation/

Personal development related to achieving qualification in online marketing education:
Qualified Google Advertising Professional, Yahoo Search Marketing Ambassador

Web & E-Commerce (Online Retail) and Usability
- Strategic direction
- Analyzing the effectiveness of interaction between end-users and online software
- Managing web usability to increase sales and streamline call to action

Search Engine and Social Media Optimization and Marketing
- Search engine optimization and online marketing using white hat tactics
- Using social media sites to market a variety of products and brands
- Conversational Marketing using social networking sites, phone, e-mail, blogs

Behavioural Targeting, Testing & Analysis
- Using information collected to select advertising direction to increase campaign
effectiveness and online advertising accuracy
- A/B and Multivariate Testing in a live environments
- In depth KPI reporting on web traffic, advertising revenue, sign ups, shopping cart
abandonment, and other types of call to action abandonment

Online Communications
- Writing SEO based content, blogging, sales/marketing copy, and branding
- Procedural/reference...

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Keywords

PHP
HTML
SQL
SEO
MySQL
My Snapshot
Sales & Marketing
1
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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0
0
Total
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Identity
Username
randallc
Type
Individual
Member Since
October 2004
Elance URL
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0
Randall C. | Elance

Randall C.