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Sapna Shah | Elance
 
176985602337900
Last Sign-in: Nov 13, 2014

Sapna Shah

Marketing/Advertising Consultant
   United States
  |   New Canaan, CT

Overview

Minimum Hourly Rate $164

Senior level advertising/marketing professional with 15 years’ experience at agencies and major corporations developing and executing all aspects of strategy and brand planning. Responsibilities include the analysis of viable brand opportunities, the development and presentation of strategic recommendations to internal and client teams, overseeing market research activities and managing client relationships.

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Skills (3)

Tested
Consumer Behavior
Strategic Insights

Employment

Eisai, Inc.
Consultant, Market Research
2012 - 2014
o Proposed and implemented pre- and post-launch market research for BELVIQ, the first FDA-approved prescription weight-loss medication in over 13 years. o Managed research studies for consumer...
StrikeForce Communication
Consultant
2010 - 2010
o Analyzed usage patterns to understand ways in which target audiences used ParaGard, TEVA Pharmaceutical’s long-term, hormone-free intrauterine device. o Worked with StrikeForce founders,...
Leo Burnett/Vigilante
Director, Strategic Planning
2006 - 2007
• Developed high-level marketing strategy documentations for General Motors and Astra Zeneca marketing and management teams. • Succeeded in reviving Buick through strategic initiatives aimed at...
McCann Erickson
Brand Planner
2005 - 2006
• Worked closely with account management and creative teams to manage market research and develop brand positioning for Pfizer and GlaxoSmithKline. • Communicated findings and strategic...
Samsung Electronics/Cheil Communications
Brand Planner
2003 - 2005
• Managed market research and mined strategic insights for consumer electronics, wireless and B2B businesses • Presented findings and actionable recommendations to internal teams and management...
Heidrick & Struggles
Market Researcher
2000 - 2003
• Supported Global Consumer Practice with industry analysis, company research and management profiles • Equipped Research department with findings and recommendations for meetings with Practice...

Education

The Ohio State University
Bachelor of Science, Psychology
1993 - 1997
Overview  |  Job History  |  Resume/C.V.

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Identity
Username
rasrconsulting
Type
Individual
Member Since
August 2014
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Sapna Shah | Elance

Sapna Shah