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Richard Hartzell | Elance
 
176985602337900
Last Sign-in: Mar 11, 2016

Richard Hartzell

Expert Online Copywriter, Editor, Proofreader
   United States
  |   New York, NY

Overview

Minimum Hourly Rate $27

Tap my years of experience writing clear, persuasive, economical copy about difficult subjects—from touch screen wireless routers to immunology monographs to legal references to foreign language learning software.

For every client I:

* Listen to your needs
* Translate your ideas and preferences into relevant, bite-sized morsels
of prose—usually broken out with bullets, one-sentence paragraphs, and
abundant subheads
* Target your product or service's benefits over its features
* Craft a compelling call to action to convert prospects...

Read More »
Apr 13, 2015|Editing & Proofreading|$964|Working
Apr 6, 2015|Copywriting|$114|Working
Mar 18, 2015|Copywriting|$110|Completed
|
5.0
Nov 10, 2014|Editing & Proofreading|$0|Working

View All »

Portfolio

Worked with materials supplied by the marketing manager in Amsterdam to write all copy...
Manage all Facebook posts for Las Cascadas Mexican Cuisine & Cantina in Chino...
Improved the look and feel of Dobbs & Bishop's website -- including heavily...
Wrote all copy, selected and customized MailChimp holiday email template, including...
Managed Dobbs & Bishop's Twitter account for the 2013 holiday season -- including...
Serve in ongoing role as proofreader for Elsevier Science & Technology Books/eBooks...
Copy edited and proofread 1stdibs.com's dealer document library -- from streamlining...
Proofread this 32-page document according to the stipulations of the Elsevier Style...

Skills (5)

Tested
Copywriting
Copywriting
My Score
avg
Copy Editing
English Proofreading
Editing
Pinnacle Studio Pro

Service Description

In online copywriting my goal is to pare down a client's central marketing concepts into actionable benefits, embracing targeted keywords that can deliver relevant search results and drive interested traffic. As a copy editor and proofreader I seek to eliminate embarrassing errors of spelling, clarity, grammar, and fact before they can reach the eyes of live, unsuspecting prospects.

My roster of diverse clients includes:

• Tech startup Securifi (Securifi.com), for whom I wrote a press release and created a video introducing its debut product, the Almond touchscreen wireless router—an Amazon bestseller with over 4,500 five-star customer reviews

• Social e-reading platform Copia (thecopia.com), for whom I created a category-rich textbook minisite promoting nearly 5,000 bestselling e-textbooks from leading textbook publishers

• Dutch sci-tech book/e-book publishing giant Elsevier (Elsevier.com), for whom I wrote an 8-page brochure to introduce its innovative academic research management tool, Pure

• Mexican restaurant and cantina Las Cascadas (https://www.facebook.com/LasCascadasChinoHills), for whom I’ve created daily Facebook posts—and grown “Likes” by more than 50%—since March 2014

• Gourmet cheese shop Dobbs & Bishop (dobbsandbishop.com), whose website I refreshed, Twitter account I managed, and MailChimp email blasts I wrote for its successful 2013 holiday shopping season

• Antiques & collectibles marketplace 1stdibs (1stdibs.com), for whom I’ve edited and...

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Employment

Barnes & Noble.com
Merchandising Manager
2006 - 2011
Built major seasonal cross-channel promotions, such as Back to School and New Year, New You plus targeted efforts for B&N proprietary product. Merchandised BN.com’s Bookstore, coordinating with...

Education

Grinnell College
Bachelor of Arts in History
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

online
web
copywriter
copywriting
copy editing
copy editor
MailChimp
proofreader
pinnacle
studio
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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0
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Identity
Username
RFHartzell
Type
Individual
Member Since
April 2014
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Richard Hartzell | Elance

Richard Hartzell