Marketing and Creative Director.
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With my decisive actions, creative mentality, strategic marketing skills and fast results I have demonstrated the ability to deliver accelerated market growth, significant messages and enhanced customer loyalty while at the same time planning and implementing critical business expansion.
This is just a brief description of my complete potentiality, as there is more to relate, I look forward to a meeting and a discussion regarding how I might assist your needs and further advance the visibility of your...
A very brief sampler of some of my early collaborations as copywriter and ACD.
A video showcasing some of my work on both Advertising Agencies and TV networks.
Social Media Marketing
Strong strategic and creative background applied to marketing development, client relations and the execution of integrated marketing strategies across multichannel and multiplatform initiatives within a TV network.
Responsible for coordinating, managing and implementing regional marketing communications nationwide with local stations to improve media efforts and maximize efficiencies.
Complete understanding of the US General market, the US Hispanic market, US Hispanic culture and Mexican market. Ideation and execution of 360 concepts, custom proposals, proactive pitches,product placement, on air promotions, special events, concerts, signings, mobile, on line, tune ins, show packaging, image campaigns, fillers, ads for magazines and contest promos.
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MARKETING & CREATIVE CONSULTANT
2010 - 2011
Interacting with Marketing Manager to proactively formulate marketable sales strategies such as the creation of original concepts for special events, conception of an original Vme TV Guide, a plan...
Y&R THE BRAVO GROUP
2009 - 2010
Provided text, generated scripts and translations, ensured the work produced fitted within the branding strategy and target audiences of each client. Actively participated in brainstorming sessions...
MAZ ADVANCED MARKETING
MARKETING & CREATIVE DIRECTOR
2008 - 2009
Managed and coordinated all marketing, advertising and promotional activities, conducted market research to determine market requirements for existing and future projects; developed and implemented...
CREATIVE & MARKETING MANAGER/DIRECTOR
2003 - 2008
Managed and created marketing and creative projects from its inception, making valuable contributions at every stage, including research, planning, and always remaining hands-on through final...
2001 - 2002
Developed original advertising and promotional concepts, scripts, ideas, pitches and creativity that connected with each clients target audience. Coordinated and collaborated with designers and...
Communications & PR, Bachelor's Degree
1995 - 1999
1989 - 1994