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Richard Hurn | Elance
 
176985602337900
Last Sign-in: Sep 12, 2014

Richard Hurn

Solution Marketing - LeadGen - Value Creation
   United States
  |   Oakland, CA
  |  5:43 am Local Time

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Overview

Minimum Hourly Rate $71

I package technology solutions into compelling customer experiences!
Scan a quick visual thumbnail of samples here: http://tinyurl.com/ntkbpbj
or read my full bio with more samples here - http://richardhurn.com/RH_copywriting.docx

My job is to forge the perception of value. Serving as an advocate of the customers' interests, I make sure your tech solution is portrayed as essential to their business goals.

A 15-year veteran of technology marketing, my core strength is authoring persuasive business-case value propositions based on a...

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Portfolio

Download my 7-step guide to crafting a compelling & persuasive market story
http://tinyurl.com/trusted-solutions
all copy illustrations animations layout HTML
http://members.aceweb.com/richardhurn//RH_phylogy/index.html
Authored copy, created illustrations, produced finished layout. Used as branding...
Authored copy, created illustrations, produced finished layout
Authored copy, created illustrations, produced finished layout
Authored copy, created illustrations, produced finished layout
Authored copy, created illustrations, produced finished layout
Authored copy, created illustrations, produced finished layout
Authored copy, created illustrations, produced finished layout

Skills (4)

Tested

Service Description

All hi-tech, all the time, authoring "solutions marketing" for business-to-business audiences since 1985 and producing all-digital marketing campaigns since 2000

"Speeds & feeds" and "bits & bytes" are for data sheets, not marketing outreach. I focus on building value perception. My core strength is helping your tech buyers achieve their core business goals better-faster-cheaper using your technology solution.
I author value-proposition whitepapers, customer business cases, and solutions brochures that clearly & substantively define the competitive advantage your technology solution can deliver - content that demonstrates how your tech will directly help customers' achieve their core business goals better faster cheaper than any other competitive options. With this foundational value proposition in hand, key marketing headlines, taglines, and themes can be consistently leveraged across website, PR, feature stories, and trade show messaging to drive home your technology's significant advantage.

You can view my 7-step guide "How to generate compelling customer content" here: tinyurl.com/trusted-solutions


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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copy writing
whitepapers
websites
competitive
research
value
sales
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richardhurn
Type
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Member Since
December 2011
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Richard Hurn | Elance

Richard Hurn