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Russell Richer | Elance
 
176985602337900
Last Sign-in: Aug 26, 2015

Russell Richer

Harnessing the Power of Words
   Canada
  |   Crystal Beach, Ontario
  |  10:58 am Local Time

Overview

Shouldnít Your B2B Copywriter Know How Business Relationships Function?

How else can you prepare a detailed profile of your target market? Or understand and be able to speak to your customerís wants and needs? How else can you know how to write directly to a professional within another company using terminology to which they can relate? After all, B2B communications is about educating your prospects about your products and services and to engineer a response. And to accomplish that feat, we must know them.

We need to know what their...

Read More »
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Sep 9, 2014|Copywriting|Private|Completed
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Jun 25, 2014|Copywriting|Private|Working

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Skills (10)

Tested
Internet Marketing
Internet Marketing Test
My Score
avg
Passed
Online Writing
Online Article Writing and Blogging Test (U.S. Version)
My Score
avg
Sales
Selling Skills Test
My Score
avg
Human Resource Management
Human Resource Certification
My Score
avg
Organizational Behavior
Organizational Behavior Test
My Score
avg
Business Analysis
Business Strategy Test
My Score
avg
Passed
Management Skills
Management Skills Test
My Score
avg
Report Writing
Report Writing Test
My Score
avg
Passed
Financial Reporting
Financial Reporting Test
My Score
avg
Search Engine Marketing (SEM)
Search Engine Marketing Certification
My Score
avg
Passed

Service Description

17 Years of Corporate Experience

In addition to my training and experience as a business-to-business copywriter, I have 17 years experience as a corporate accountant. I know, I know. On the surface, an ex-accountant may not seem like the best choice as a copywriter. Being all left-brained and analytical instead of right-brained and creative. But I can assure you; Iím both. And itís that balanced approach that produces effective, response-driven copy.

You will receive the benefits of my daily interface with all facets of business including accounting, finance, sales, marketing, IT, purchasing, production, HR, customer service, contracts administration, and construction personnel. These interactions have given me valuable insights to writing B2B communications and tailoring the copy to each professionalís wants and needs.

By placing a strong emphasis on knowing every aspect of my clientsí operations, I create research-based, strategic copywriting campaigns that speak directly to your customersí needs. I provide substantial research on my projects to ensure that your copy presents the most up-to-date information. I look for those "little nuggets of gold" that separates your copy from the competition.

I intuitively seek out the psychological triggers that entice your prospect to take your "most desired action." Whether your campaign is intended to sell a product or service, capture contact information, or to produce informative content for your websites and newsletters, I...

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Overview  |  Job History  |  Resume/C.V.

Keywords

B2B copywriting
recruitment
accounting firms
small business
international trade
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
RicherComm
Type
Individual
Member Since
September 2008
Elance URL
Verifications
0
Russell Richer | Elance

Russell Richer