Shouldnít Your B2B Copywriter Know How Business Relationships Function?
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How else can you prepare a detailed profile of your target market? Or understand and be able to speak to your customerís wants and needs? How else can you know how to write directly to a professional within another company using terminology to which they can relate? After all, B2B communications is about educating your prospects about your products and services and to engineer a response. And to accomplish that feat, we must know them.
We need to know what their...
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17 Years of Corporate Experience
In addition to my training and experience as a business-to-business copywriter, I have 17 years experience as a corporate accountant. I know, I know. On the surface, an ex-accountant may not seem like the best choice as a copywriter. Being all left-brained and analytical instead of right-brained and creative. But I can assure you; Iím both. And itís that balanced approach that produces effective, response-driven copy.
You will receive the benefits of my daily interface with all facets of business including accounting, finance, sales, marketing, IT, purchasing, production, HR, customer service, contracts administration, and construction personnel. These interactions have given me valuable insights to writing B2B communications and tailoring the copy to each professionalís wants and needs.
By placing a strong emphasis on knowing every aspect of my clientsí operations, I create research-based, strategic copywriting campaigns that speak directly to your customersí needs. I provide substantial research on my projects to ensure that your copy presents the most up-to-date information. I look for those "little nuggets of gold" that separates your copy from the competition.
I intuitively seek out the psychological triggers that entice your prospect to take your "most desired action." Whether your campaign is intended to sell a product or service, capture contact information, or to produce informative content for your websites and newsletters, I...
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