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Randy Ferguson | Elance
 
176985602337900
Last Sign-in: Jan 6, 2013

Randy Ferguson

Seasoned writer, editor and communications leader
   United States
  |   Canton, NY

Overview

Minimum Hourly Rate $49

I am a seasoned public relations, marketing and communications professional with over 18 years of employed experience in the healthcare and international manufacturing fields, and nearly 20 years as a freelance writer and communications consultant.

Specialties include media relations, copy writing, editing, crisis communications, executive communications, outdoor writing and photography.

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Skills (7)

Tested
Content Writing
Online Writing
Report Writing
Technical Writing
Resume Writing
Microsoft Word
English

Service Description

Whether you are a small, local retailer, community non-profit organization or an internationally competitive manufacturer, the value of a strong communications and public relations program can not be overstated. Your organization's credibility lies in its ability to communicate effectively with internal and internal and external audiences.

With nearly 20 years years of writing, editing, corporate communications, public relations and marketing leadership experience, I can help you develop targeted messages to the appropriate audience and execute a comprehensive campaign all at a cost far lower than overhead-laden firms with similar experience.

From in-house newsletters to national media campaigns, I can help you build your brand, advocate your mission or bolster employee communications for improved buy-in and confidence.

I cater primarily to small- and mid-sized businesses and organizations in need of dedicated public relations and communications support, but without the luxury of employing a full-time professional. I provide you all the advantages of a highly-experienced communications manager without the added overhead associated with an employment arrangement.

I prefer to work with a small group of clients at any given time in order to offer the highest level of personalized attention and service.

If your business wants to improve its communication and advocacy efforts, it's time for us to meet.

Some of my specific services include:

Copy writing (press...

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Employment

Aspen Communications
Owner/Principal
2000 - Present
Provide full-service communication consulting, including: copy writing (press releases, newsletters, brochures, speeches); media contact management/cultivation; layout and design (newsletters,...
Canton-Potsdam Hospital
Director, Corporate Communications
2012 - 2012
Developed and managed strategic communications plan; lead public information and government relations; managed PR/Marketing agency to promote hospital services; managed brand identity, social media...
National Wild Turkey Federation
Regional Director
2011 - 2011
Worked with existing chapter system to develop them to their greatest potential for fund raising and membership development. Assisted...
Edgewood Surgical Hospital
Director, Marketing and Public Relations
2009 - 2011
Primary public and media representative. Responsible for all internal and external communications, media relations, marketing initiatives and community relations. Worked with clinical hospital...
Jameson Health System
Director, Public Relations and Marketing
2008 - 2009
Served as primary spokesperson for the health system; planned, developed, budgeted and contracted all advertising and marketing; directed all internal communications activities; represent health...
Channellock Inc.
Director of Communications
1995 - 2008
Directed all marketing communications functions, public, government and labor relations; service awards and management dinners, corporate picnics, NASCAR hospitality and National Hardware Show...

Education

Penn State University
Communications Bachelor of Arts
-

Keywords

public relations
communications
media relations
writing
editing
copywriting
speech writing
My Snapshot
Elance Level
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  • 12 months
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Identity
Username
rkferguson1
Type
Individual
Member Since
December 2012
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Randy Ferguson | Elance

Randy Ferguson