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Roberta Diakun | Elance
 
176985602337900
Last Sign-in: Nov 23, 2014

Roberta Diakun

Marketing & Public Relations Writer and Specialist
   United States
  |   Bonsall, CA

Overview

I help clients reach key constituents with information, stories and strategic messages about their organization, executives, services, products and causes through multi-channel communications. For 15+ years, my work has included crafting newsletters, websites, articles, brochures, ads and social media content, as well as managing media, events and outreach programs.


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Skills (3)

Tested
Business Writing
Online Article Writing
Marketing Communications Programs

Service Description

I provide marketing/communications programming and tools for small to mid-size organizations. My accomplishments help position and brand organizations, increase sales or fundraising and improve internal communications. Articles and news I have written and placed on behalf of client organizations have appeared in dozens of trade, regional and local media outlets.

I have provided services to businesses and non-profit organizations in industry sectors including nutrition, assisted living communities, environmental health and safety information, construction and energy efficiency, transportation logistics, literacy, and animal welfare.

Specific services include:

- writing key messaging utilizing research and competitive analysis
- producing communications content for brochures, websites, newsletters, emails, articles, letters, advertising
- introducing technologies and tools for use in multi-channel programs: social media, interactive web features, email marketing, internal communications, and measurement dashboards
- managing logistics and promotion of meetings and special events
- managing media relations, including writing and dissemination of news releases, creation of press kits, story ideation and pitching, serving as spokesperson, crisis communications and executive media training.

For the past six years, I have worked as an independent contractor for small to mid-size businesses and as the owner of Connections4Causes, a communications firm aimed at non-profit...

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Employment

Independent Communications Professional
Principal
2006 - Present
Develop marketing/communications programming for small to mid-size organizations in sectors including assisted living communities ; nutrition; environmental health and safety information;...
Corbae & Company, Inc.
Vice President
1998 - 2005
Developed and executed multi-channel communication programs designed to educate, support sales or fundraising and drive action to meet objectives. Industry sectors covered include: non-profit;...
United Way of Tri-State
Senior Vice President
1990 - 1997
Directed strategy and execution of marketing, branding and communications for the regional United Way conducting $150 million+ annual charitable campaign in 100+ major corporations. Supervised PR...

Education

Fordham University
M.A.
- 1984
Smith College
B.A.
- 1982
Overview  |  Job History  |  Resume/C.V.

Keywords

Business Writing
Online Article Writing
Public Relations
Non-Profit
Content Writing
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Identity
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RobertaDiakun
Type
Individual
Member Since
March 2012
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Roberta Diakun | Elance

Roberta Diakun