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Rob Fields | Elance
 
176985602337900
Last Sign-in: Apr 4, 2014

Rob Fields

Marketing strategy rooted in cultural context
   United States
  |   Brooklyn, NY

Overview

Minimum Hourly Rate $164

Award-winning marketer passionate about helping companies solve the disconnect between their brands, their business and marketing objectives, and contemporary culture. Adept at translating cultural insights into thought leadership, content, activation, innovation and overall brand building. Rob is also a savvy researcher, as well as an entertainment and event producer.

He is currently fielding research on marketers' perceptions of the value of contemporary culture to their brand-building, and marketing planning and execution.

More on Rob...

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Portfolio

Health & wellness awareness has been increasing over the last 40 years. It's no...
http://www.slideshare.net/rafields/cultural-icebergs-16221546
Executive Summary on the PMA's 2005 research into integrated marketing best practices

Skills (7)

Tested
Market Research
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Service Description

With over 20 years of experience building brands across multiple industries–primarily entertainment, technology, automotive, QSR and non-profit–Rob offers strategic consulting services to agencies, client-side marketers and small- and medium-sized businesses, that include:

-Strategy
-Brainstorming & Concepting
-Product & Service Innovation
-Experiential Planning
-Content Development
-Sponsorship Consulting
-Perspective

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Employment

The Dudley Group
Senior Project Manager
2004 - 2005
Fielded and reported on findings of $150,000 research project on integrated marketing.
Uniworld Group, Inc.
Account Supervisor--Promotions & Integrated Marketing
2002 - 2003
Heavy communications and project management with Burger King client--emails, proposals, strategy decks, etc.
Renegade Marketing Group
Account Supervisor
1999 - 2002
Various communications, project and client management activities while working on the agency's IBM business.

Education

Carnegie Mellon University
Professional Writing, BA
1985 - 1989
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

marketing strategy
consumer & market insights
communications
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  • 12 months
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robfields
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Member Since
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Rob Fields | Elance

Rob Fields