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Rod Langevin | Elance
 
176985602337900
Last Sign-in: Oct 12, 2014

Rod Langevin

Marketing Expert + Ghostwriter
   United States
  |   Princeton, MN

Overview

Minimum Hourly Rate $50

90% of marketing spending is waste. Let me help you cut through the clutter and noise and figure out how to move your business.

INTERIM "MARKETING/COMMUNICATIONS DIRECTOR"
Minimum assignment $500. Ideal assignment $5K.

I have 25 years of experience providing Strategic Insights and Actionable Marketing Recommendations.

I combine Classic Marketing (5 P's) with the Rules of Digital Engagement.

MBA in Marketing Management
Marketing Director/Brand Manager at Nordic Track, Pizza Hut, Pillsbury,3M
Founder/Chief Concept Officer at...

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Portfolio

Developed and optimized retail and web stores
Designed and developed True North model homes in Bayfield, WI, Grand Marais, MN,...
Developed and directed product design, development and sales using manufacturers in...
Created the concept for a National Park Lodge furniture line and dozens of other...
Developed unique product lines for home builders.

Skills (4)

Tested
Marketing Strategy and Marketing Plans. Sales Management.
Brand Marketing and Management.
New Products and Concept Development.
Business Analysis.

Service Description

I begin with a Strategy and an Actionable plan.
($500-$5,000 per project DOQ)

Let me analyze your business and recommend opportunities to improve your sales and profit.

Marketing Strategy and Marketing Plan Development.
Business Analysis
Search Engine and Web Site Optimization Plans: $1,000 minimum

Specialist in consumer products, outdoor and "second home" lifestyle marketing, lodge, resort, sporting goods, retail, restaurant and the leisure/vacation market.



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Employment

True North
Writer and Consultant
2007 - Present
True North
Chief Concept Officer
1996 - 2012
Nordic Track
Director of Marketing
1995 - 1995
Directed all direct marketing activities for the Nordic Track cross country ski machine, a $100 million dollar business.
Pizza Hut USA
Marketing Director/Regional Marketing Director
1991 - 1994
Pillsbury
Associate Marketing Manager/Brand Assistant
1988 - 1990
3M
Marketing Assistant/Corporate Marketing Research
1985 - 1988
Ernest K. Lehmann and Associates
Exploration Geologist/Consultant
1980 - 1983

Education

University of Minnesota Carlson School of Manageme
Master's in Business Administration
-
Amherst College
Bachelor of Arts
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing Strategy
Planning and Analysis Targeting
Engagement
Conversion & Analysis ACTIONABLE INSIGHTS Google Adwords and Search Engine Optimization (SEO) Web site optimization
Marketing 101: Branding and Positioning
Creative Strategy Development and Copywriting and Content Marketing
New Products and New Concept Development
My Snapshot
All Categories
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
RodrueNorth
Type
Individual
Member Since
July 2012
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Rod Langevin | Elance

Rod Langevin