What do you believe in?
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If you genuinely believe in something, that belief becomes a part of who you are. At Ronin Media, we believe that you can create opportunities by applying logic to experience.
Embedded in every person is one of the most powerful marketing tools the world has ever seen...Emotion
Dictators have used it to control their subjects. Politicians have used it to lead nations. Businessmen have used it to amass great fortunes.
By Inciting fear, trust, envy and desire, countless people have shaped the world we live in, simply...
Feb 17, 2014|Web Content|$200|Completed
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Dec 31, 2013|Newsletters|$0|Working
Analysis is the first, and most important step to designing a successful content strategy. It's important that the content and the mediums by which they are delivered effectively and efficiently support your overall objectives. Lack of a thorough analysis at this stage will often result in an ineffective solution for your overall sales objectives.
The results of an effective analysis help;
Determine viability of each information product
Create information product models (Titles, Content Etc.)
Design the right strategy behind each piece so it will reach the intended audience and give the desired result
Select appropriate ways to promote each product
Find potential areas of content reuse
Highlight areas that need improvement
Before you can design an effective content program, you must first look at who will be reading and digesting the information.
Though you may have a "catchy title" or a well written piece, the way the information is presented to the customer must match their lifestyle and preferences so they can relate to the information and convert to a sale. If this is not considered, you'll be left with a "bird shot" approach and will never realize your project's full potential.
These are some of the things that we consider;
How many different types of customers do you have?
Who are they? (demographic profiles etc.)
Which output type do these customers prefer (i.e., web, or paper)?
What are their opinions on your...
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