RPM Demand is a digital demand generation firm. RPM is about services around Marketing Automation: strategy, planning, implementation, campaign creation, and optimization. We are cross platform trained on Eloqua, Marketo, Pardot, Infusionsoft, Genius and Aprimo. We are also experienced with Salesforce, Sugar, Zoho, and Saleslogix.
Read More »
Jul 20, 2012|Technical Support|$10,200|Completed
Apr 11, 2012|Other - Multimedia Services|$2,795|Completed
Oct 1, 2011|Email Marketing|$1,920|Completed
Most legacy marketing agencies place interruptive, mass marketing tactics at the core of their approach. While this method may have been effective when sellers—literally, salespeople—controlled the flow of information, times have changed. In the Web 2.0 era, the information consumption process has shifted, empowering buyers and minimizing the effectiveness of the traditional model. Today’s buyers are rejecting old, marketing tactics, preferring a web-based self-selection, educational and peer-communication approach. Why? Because it’s a process buyers can control, and it helps them get the answers they need from sources they can trust. This new buyer requires a different marketing approach and a unique set of skills, and this means you need a new type of agency.
This is what sets us apart from our competitors. There are three key elements to our agency approach:
1. Building a holistic, integrated set of buyer nurturing programs that enable marketing to operate at the center of—and lead—the customer acquisition, adoption and renewal processes.
2.Leveraging Marketing Automation as the core infrastructure to power Demand Generation programs. (We are partnered with Genoo, Pardot, Marketo, Eloqua, MindMatrix, and Loopfuse)
3. Creating as set of business processes to integrate the marketing and sales teams, closely track and optimize marketing spend and capitalize on existing success.
Because of our experience and success within the healthcare space (especially the...
Read More »