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ronda P. | Elance
 
176985602337900
Last Sign-in: Mar 25, 2014

ronda P.

strategic marketing + creative
   United States

Overview

Proven track record of developing successful integrated marketing and public relations solutions. Expert at developing strategic marketing plans and collateral material including brochures, advertising, sales aids, direct mail pieces, web sites, and email campaigns. Strong ability to manage multiple projects efficiently. Experience in organizations representing healthcare, high tech, education, churches, and financial, among others.

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Mar 9, 2013|Event Planning|$623|Completed
|
5.0

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Portfolio

Brochure aimed at top-performing Invisalign providers. Researched and wrote copy....
Sales brochure for endovascular medical device. Developed new look and feel, wrote...
Developed branding for new nonprofit organization. Worked with designer on establishing...
Developed new brand for start up church. Wrote creative brief to capture brand essence....
Created brochure for education foundation. Edited copy, art directed photo shoot,...
Developed direct mailer for reduced building fees. Wrote headlines, provided art and...
Developed concept for direct mailer celebrating agency's accomplishments in the...
Worked with designer to refresh existing logo. Created newsletter, edited copy,...
Developed "Access Managed" concept and provided creative concept for visual....
Developed promotional materials for local campaign. Worked with client and coordinated...
Physician ad for new asthma treatment. Developed headline, provided creative concept...
Wrote copy. Provided creative concept for visual. Managed client interactions and...
Developed theme and concept for tradeshow and collateral materials. Wrote copy,...

Skills (10)

Tested
Project Management
marketing communications
public relations
trade shows & events
branding & identity
digital media
healthcare marketing
medical device marketing
dental marketing
orthodontic marketing

Service Description

MARKETING/COMMUNICATIONS
--Counselor to senior level executives; write speeches, quotes, and articles
--Develop product launch strategies and creative execution
--Write collateral copy, strategic plans, and creative briefs
--Provide creative direction for all print and online marketing collateral material including ads, brochures, presentations, datasheets, direct mail, and web sites
--Provide art direction for photo shoots
--Develop and manage employee publications including newsletters, magazines, and other announcements
--Partner with Human Resources to develop employee communications strategies and tactics for acquisitions and major changes in healthcare and retirement benefits

BRANDING & IDENTITY
--Write creative briefs to distill branding and identity strategies
--Collaborate with graphic designer to develop creative concepts and client presentations
--Create corporate and product taglines and develop product naming schemes
--Create branding strategies and rollout initiatives for startups; develop communications strategy and execution for multibillion dollar corporations pre and post acquisition
--Write corporate identity guidelines, manage design process, provide client training

PUBLIC RELATIONS
--Media spokesperson with extensive work in television, radio, and newspaper
--Develop story angles and media pitches
--Write press releases aimed at local, national, and trade media
--Create crisis management plans and act as media spokesperson in crisis situations...

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Employment

rondamike, LLC: Marketing + Graphic Design
Partner
2007 - 2013
Launched marketing/public relations and graphics design agency representing industries including medical device, high-tech, and education. Provided strategic counsel to client companiesí CEOs and...
FlashCube Marketing
Principal
1999 - 2007
Launched marketing/public relations and graphics design agency representing industries including medical device, high-tech, and education. Provided strategic counsel to client companiesí CEOs and...

Education

CSU, Sacramento
Communications
-

Keywords

marketing communications
content development
copy writing
press releases
branding & identity
advertising
brochures
web content
healthcare marketing
strategic marketing
creative development
medical device marketing
dental and orthodontic marketing
physician referral marketing
clinical trial marketing
My Snapshot
4
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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Total
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Identity
Username
rprothro
Type
Individual
Member Since
February 2013
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ronda P. | Elance

ronda P.