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Roger Wilsher | Elance
 
176985602337900
Last Sign-in: Jan 5, 2015

Roger Wilsher

Expert writer for jobs needing fast turnaround
   United Kingdom
  |   London, England
  |  7:38 pm Local Time

Overview

Minimum Hourly Rate $31

A dynamic, entrepreneurial and creative writer, editor and editorial director with experience composing for, commissioning, and editing successful print and digital products. Proven skills in fast and accurate turnaround of words in many fields including travel, automotive, law, business, animals/pets, food and drink.

What a jewel in London’s publishing crown. I am delighted with the way the magazine is coming along. The clever editing & shortened articles work. You are making this such a pleasant, exciting job for me.
—Jackie Turner,...

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Portfolio

Wrote this piece to be given job at The Sunday Times
This is one of a regular series of columns for the Caterer & Hotelkeeper magazine
Researched and wrote this piece for the premier Sunday newspaper in the UK

Skills (10)

Tested
Business Writing
Content Writing
Creative Writing
Online Writing
Report Writing
Editing
English Proofreading
English Spelling
Project Management
Public Relations

Service Description

Core competencies: • Copy Writing, Commissioning & Editing • Project & Programme Management • Strategic & Tactical Communications • B2C/B2B Marketing • Brand Psychology, Strategy & Management • Design Management • Leadership & Management • New Business Growth • Change & Crisis Management • Managing Client & Supplier Relationships • Creative PR • Web Analytics • Editorial Training

At three custom publishing agencies I :
Recruited and led team that won Launch of the Year title in both the APA Customer Publishing Awards and the PPA’s Publishing Awards with Ladbroke’s Close Up magazine. Close Up delivered 400%+ ROI and bets per customer increased by 7%, stake per customer increased by 16%, amount per bet increased by 65%, and betting across a range of sports increased (e.g. cricket by 40% and tennis by 29%).
Launched/edited UK edition of BMW Magazine and created spin-off supplements to market BMW's fashion/lifestyle accessories. Magazine began as a database-building tool but because of personal content innovations fast became pinnacle of BMW’s marketing strategy.
Visualised, launched and edited two high-quality BMW lifestyle spin-off magazines - Code & Elements – distributed by The Daily Telegraph to launch new products and explain BMW's key engineering philosophies. Code generated c.100k responses, 11k+ sales leads, and sold products worth £9m+. Elements generated sales of around £20m.


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Employment

Various
FREELANCE EDITORIAL CONSULTANT (LONDON, UK)
2010 - Present
Copy Writing, Commissioning & Editing a number of projects for various clients. Products include book editing, magazine & newsletter articles and web content. Annual turnover: £100k.
CDPOM WORLD LTD (T/A CATS, DOGS & PEACE OF MIND)
Company Secretary
2010 - Present
London’s premier pet carer. Annual turnover: £750k. Employees: 15. Leads marketing, promotion, and general business management functions. Develops CDPOM’s online presence and harnesses social...
BERMONDSEY BUSINESS ASSOCIATION (LONDON, UK)
Secretary
2006 - Present
Trade association. Annual turnover: £600k. Employees: 2. Liaised with local businesses. Led marketing, promotion, and general business management functions. Organised delivery of BBA’s...
ABSTRACT ASSOCIATES LTD (LONDON, UK)
Managing & Creative Director
2009 - 2010
Publishing company. Products include high quality magazines, newsletters, brochures, and web content. Annual turnover: £600k. Employees: 4. As Managing Director: controlled business strategy &...
ASPECT MEDIA LTD (LONDON, UK)
MANAGING DIRECTOR / CREATIVE DIRECTOR
2005 - 2009
Publishing company. Products include high quality magazines, newsletters, and ezines. Annual turnover: £1m. Employees: 6. As Managing Director: controlled business strategy & marketing and...
WRAP COMMUNICATIONS LTD (LONDON, UK)
MANAGING DIRECTOR
1999 - 2005
Online and offline customer/contract publisher. Annual turnover: £750k. Employees: 14. Masterminded and led start-up of business. Produced magazines, web content and other published products for a...
RIVER GROUP (LONDON, UK)
CONSULTANT EDITORIAL DIRECTOR
1996 - 1999
Full service content agency. Annual turnover: £14m. Employees: 100. Edited Barclays Business News and masterminded creative pitches for new business. Developed client winning pitches for new...
Sunday Express
Assistant Editor
1989 - 1996
In charge of editing the Scottish Sunday Express, following period in charge of investigations and the news desk.
The Sunday Times
Deputy Features Editor
1984 - 1989
In charge of the Spectrum section of the paper, profiles and major focus pieces, following time as Insight investigations editor

Keywords

Copy Writing
Copy Commissioning
Copy Editing
Strategic Communications
Tactical Communications
B2C
B2B
Food
Drink
Animals
My Snapshot
Elance Level
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Identity
Username
rwilsher
Type
Individual
Member Since
October 2011
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Roger Wilsher | Elance

Roger Wilsher