Over five years of experience in digital marketing and project coordination catering to both B2B and B2C environments, including executive level administration, strategic direction, client relationships, and in-depth business analysis with a strong visual sense, excellent communication and writing skills, and the ability to translate and analyze ideas and creative concepts across all organizational levels
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E-commerce Specialist, Novation Consulting Incorporation; Toronto, Canada 06/2012—PRESENT
• Strategize and implement highly targeted digital marketing campaigns for clients of Novation Consulting Incorporation, a creative B2B marketing and consulting agency specializing in social business management, strategic market research, marketing strategy, and brand development catering to small to mid-sized businesses across North America and the Middle East.
• Lead client meetings and conference calls and document discussions to ensure all work meets clients’ and media deadlines. Develop and maintain a comprehensive understanding of all clients’ industries, company culture, products/services and strategic communication plan.
• Collaborate with Directors of Marketing and Communications to monitor benchmarks for measuring impact of social media campaigns using analytics, SEO strategies, KPIs, and dashboards, ensuring success of each portfolio.
• Conduct social media strategy research and analysis, prepare legal and financial documentation, liaise with various contractors (web developers, engineers, and designers) to implement proven strategies into ongoing social media management projects, and affiliate Novation Consulting with the current Canadian market.
• Oversee daily operations and project flow, compile and analyze sales, expenses, new business data, and formulate quarterly marketing and analysis reports for the upper management.
Project Coordinator, Systems of Strategic...
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