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Sangwoo Paul Lee | Elance
 
176985602337900
Last Sign-in: Jun 11, 2015

Sangwoo Paul Lee

Comm. Expert in Marketing, Digital, CSR, Issue
   Korea, Republic of
Seoul
  |  2:15 am Local Time

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Overview

* 8 years of extensive marketing and PR experience in various sectors, 5 years of sales experience and 3 years of purchase, planning and import/export trade
* Respected and warmhearted team leader
* Friendly daddy of lovely two daughters, famous in media for housekeeping, parenting and cooking

I worked at Hill+Knowlton Strategies as group account director with 8 years of extensive marketing communications in various sectors such as CSR, public relations, social media engagement, issue management. Prior to joining Hill+Knowlton, Iíve...

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Portfolio

Grand opening for International Finance Centre Seoul (IFC Seoul) project, which include...
During consecutive seven-year experiences for CSR campaign of Pernod Ricard, I had...
During my work at Hill+Knowlton Strategies, Iíve experiences several crisis & issue...
Iíve experienced social media-related projects for various clients, such as...
Retail + Luxury (SK-II, IFC Mall) Consumer Goods + Services (Downy, Febreze, Johnson's...

Skills (10)

Tested
Marketing Communications
Corporate Social Responsibility
Public Relations
My Score
avg
Passed
Corporate Communications Test
My Score
avg
Passed
Crisis Management
Social Media Communications
Press Releases
My Score
avg
Storytelling
Social Listening
Strategic Planning

Service Description

I've experienced marketing communications, corporate PR, CSR, social media communications, internal communications as well as crisis & issue management for multinational companies across Technology (Dolby Laboratories), Retail+Luxury (SK-II, IFC Mall), Consumer Goods+Services (Downy, Febreze, Johnson's Baby, Aveeno Baby, Listerine), Travel+Tourism (AirAsia X, Singapore Tourism Board, Conrad Seoul Hotel), CSR (Pernod Ricard, Johnson's Baby), Healthcare (Acuvue), Government+Public Sector (Expo 2012 Yeosu Korea, National Defense Agency, Ministry of Health & Welfare), Education (KAIST MBA, Korea Nat'l Open Univ.) and Sports Marketing (HollandBelgium Worldcup Bid, 2012 London Olympics).

Prior to joining Synergy H+K, I worked as marketing & strategy planning manager and sales assistant manager in textile company where he has planned and implemented market entry business plans for products.

I graduated from the Seoul National University and holds a B.A. degree in Fiber and Polymer Science. I also took in charge of president of the Seoul National University Alumni Choir. During the past 8 years, I planned talent donation concerts with the choir at the Seoul Art Center in collaboration with NGOs such as Beautiful Store and World Vision Korea and raised funds for the Seoul Foundation for Arts & Culture.

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Employment

Freelance
Freelance Consultant
2014 - Present
Earth Hour 2015 for WWF(World Wide Fund for Nature) | Seoul, Korea | March 2015 - Volunteering support with talent donation for Earth Hour 2015 in Korea - To write promotional articles for Earth...
Hill+Knowlton Strategies
Group Account Director (??)
2006 - 2014
[Clients Experiences & Major Achievements] Dolby Laboratories | 2011~2014 - PR, product launch, community endorsement - Expertise in communicating mobile sound (smartphone, tablet PC), cinema...
Seoul National University Alumni Choir
President
2003 - 2010
I have seven-years of background in planning and fundraising for art concerts as a president of Seoul National University Alumni Choir. I've been admired as a propulsive but warmhearted leader....
Kuk Il Spinning Co., Ltd.
Manager (??)
1998 - 2006
Manager(??), Planning & Purchasing Department - Research market trend of fashion and cotton product - Analyze NYCE(New York Cotton Exchange) market trend - Purchase and import textile machinery of...
Cheil Industries
Student Internship
1997 - 1998
Student internship at fashion brand 'BeanPole', Fashion Business Group - Analyze fashion trends of street - Propose a improvement plan for product & visual display

Education

Sang Moon High School
High School Diploma
-
Seoul National University
Bachelor's degree
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Communications Expert in Marketing & Digital Comm.
Corporate PR & Media Relations
CSR Campaign
Grand Opening
Crisis & Issue Management
My Snapshot
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Elance Level
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  • 12 months
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Identity
Username
SangwooPaulLee
Type
Individual
Member Since
June 2015
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Sangwoo Paul Lee | Elance

Sangwoo Paul Lee