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Sylvia B. | Elance
 
176985602337900
Last Sign-in: Aug 3, 2015

Sylvia B.

Experienced Packaging/Collateral Designer
   United States
  |   Budd Lake, NJ
  |  7:58 pm Local Time

Verified Freelancer

Sylvia B.'s identity has been verified.  Learn More

Overview

Minimum Hourly Rate $50

I am a creative graphic designer with 30 years of experience.in working in both corporate environments and agencies, I can provide my clients with professional cutting edge artwork in a timely manner. Packaging and marketing collateral is what I do best. Please view my portfolio samples.

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Jun 26, 2015|Label & Package Design|Private|Completed
|
5.0
Jun 22, 2015|Digital Image Editing|Private|Completed
|
4.4
Jun 1, 2015|Digital Image Editing|Private|Completed
|
5.0
Mar 2, 2015|Label & Package Design|Private|Completed
|
4.6

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Portfolio

Designed and Produced Dangler to point out a new product on store shelves.
Designed Oreo/Milk Promo for shopping cart frame to increase in-store purchases of...
Designed Carolina Coupons, Dollar Size Coupons, FSI Coupons and Instant Redeemable...
Created 3-D visuals from existing mechanicals and concept product packaging that I had...
Designed Labels- Concept through Production.
Created 3-D visuals from existing mechanicals and/or concept product packaging that I...
Client needed 3D visuals created of her Chip Bag and she also needed to create a Floor...
Created 3-D visuals of counter unit display case and single serve package from Agency's...
Client needed a 3D Cracker Pallet Display created for her new package to present to...
Created Concept and Label Production Mechanical for cellophane packaged product
Created Concept & Production Wrapper Mechanical for Snack Product and then a 3D...
Created concepts for a snack canister...then 3D visuals and eventually a print ready file
Designed Header Card for Milk-Bone Holiday Treats (Concept-Production). Limited Edition...
I created the Production Mechanical for this dog treat label and I also created comps...
Created concept and production mechanical for Cello Label
Created new logo, sleeve and carton pattern for Hoffman's Chocolates
Developed new logo and sleeve for Hoffman's Chocolates
I created 3-D Visuals to be used for Sell Sheets
I created comps for the Sales Force Team at Kraft Foods. This sleeve was used to create...
I designed and created this header card for a floor display.
Created Milk-Bone Floor Display Mechanical (concept - production) and 3-D package...
Designed and Produced Planters 100 th. Anniversary Floor Display Mechanical. Created...
Created 2012 Dark Shadows Merchandise for Fan Festival (concept - production)
Created Dark Shadows Mugs for the 2012 Fan Festival (concept - production)
Created 3-D visuals of 3 varieties of packages with inner wrappers and also created...

Skills (12)

Tested
Adobe Photoshop
Adobe Illustrator
Packaging
Labels
Logos
Packaging Prototypes
Market Research Testing
Packaging Collateral
Coupons
Displays
Sell Sheets
Promotional Merchandising

Service Description

My creative projects include: Packaging Design, Logo Branding, FSI's, Coupons, Floor and Counter Unit Displays, Brochures, Sell Sheets, Mock-up Fabrication, 3-D Package Visuals, Shelf-talkers, Danglers, Product Development, Market Research Testing, Labels, Coaster Design, Coffee Mug Graphics, T-Shirt Graphics, Shopping Bag Designs, Product Photography and Photo Editing.

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Employment

Independent Graphic Designer
Packaging/Promotional Merchandising Designer
2011 - 2015
AQUENT, LLC., Parsippany, New Jersey
Freelance Graphic Designer
2009 - 2010
Created promotional concepts for corporate in-house art department. (Floor Displays, Header Cards and Coupons)
EAST WEST CREATIVE, INC., New York City, New York
Graphic Designer Consultant
2004 - 2008
I worked for this Agency at Kraft Headquarters in East Hanover, New Jersey. I Developed packaging graphics and POP/POS collateral from concept to final production. Fabricated 3-D packaging comps...
KRAFT FOODS CREATIVE SERVICES, East Hanover, NJ
Graphic Designer Consultant
2002 - 2004
I created Packaging, POS and POP collateral for multiple internal business units, including domestic and international products, from initial concept to final production mechanicals.
NABISCO BRANDS INC., (Biscuit/Planters/LifeSavers
Senior Graphic Designer/Coordinator
1985 - 2001
Created artwork from concept through production for consumer food packaging, FSIs, floor display units, and coupons for the company’s cookies and crackers line. Revitalized and updated logos,...
Mark Color Studios, Wayne, New Jersey
Production Artist/Designer
1981 - 1985
Traditional Graphic Artist/Designer (pre-digital era). At this agency I created artwork for many big league clients (Nabisco, M&M/Mars, Warner Lambert, Pfizer, Bristol-Myers, Mennen, American...

Education

Kean College of New Jersey, Union, New Jersey
Bachelor of Fine Arts in Visual Communications
1976 - 1980

Keywords

Food Packaging
Product Packaging
Labels
Marketing Collateral
Logos
Sell Sheets
Branding
Mock-ups
3-D visuals
Mugs
T-Shirts
Product Development
Displays
My Snapshot
Design & Multimedia
3
Elance Level
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  • 12 months
  • Lifetime
Jobs
20
27
3
Total
Milestones
Hours
Reviews
4.9
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
SB_Pkging_Brand...
Type
Individual
Member Since
September 2013
Elance URL
Verifications
0
Sylvia B. | Elance

Sylvia B.