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Maria Scalone | Elance
 
176985602337900
Last Sign-in: Nov 6, 2015

Maria Scalone

Demand and lead generation marketing executive.
   United States
  |   Scottsdale, AZ

Overview

Minimum Hourly Rate $41

Who am I? A digital marketing pioneer, one of the first out of the gate to understand the value of integrated marketing; the SEO champion. What I also have is a real-world grasp at how the written and spoken word can shape and build a company. And, I have worked with some amazing companies and teams over my last 20+ years; experiences upon which I build.

While the list of companies I and my teams have grown is vast, the mantra remains the same; turning prospects into loyal customers using a holistic approach that includes social media,...

Read More »
Feb 28, 2014|Email Marketing|$2,000|Completed
|
5.0
Feb 2, 2014|Sales Presentations|$0|Completed
Dec 9, 2013|Marketing Strategy|$750|Completed
|
2.5
Dec 9, 2013|Marketing Strategy|$3,702|Completed
|
5.0

View All »

Portfolio

Skills (10)

Tested
Marketing
Marketing Analytics Fundamentals
My Score
avg
SEO copywriting
Public Relations
Marketing Strategy
Event Marketing
Social Media Marketing
Demand Generation
Web Design
Promotions
Copywriting

Employment

Sancus Marketing
Principal
2010 - Present
Marketing and sales services for high-growth companies. Current and Past Engagements rSmart (www.rsmart.com) Created targeted email campaign strategy. Increased open rate 50% over two-month...
Phoenix NAP
Director of Marketing
2012 - 2013
- Development and execution of critical marketing and branding initiatives. - Market research, competitive and SWOT analysis and business planning. Helps identify market drivers and key...
Arizona Department of Education
IT Marketing and Communication
2011 - 2012
Responsible for planning, development and implementation of all of ADEís IT Organizationís marketing strategies, marketing communications, and public relations activities, both external and...
Foresight Intelligence
Director of Marketing
2011 - 2011
- Marketing strategy and execution for business intelligence start-up - Developed corporate branding profile - Designed and created content for collateral assets including datasheets, case studies,...
Xythos Software, a Blackboard Company
Senior Director of Marketing
2007 - 2010
Senior Director of Marketing for document management software company. Selected Contributions: ? Public relations. Customer case studies and relations. Sponsorship of various professional...
TechExcel, Inc.
Director of Marketing
2006 - 2007
Director of Marketing for application lifecycle management (ALM) / Service and Support (ITSM) software company. More than 10 contributed articles in just one year including two in which I was...
Sunflower Systems
Director of Marketing
2003 - 2006
Director of Marketing for lifecycle asset management software company. Successfully helped to grow company from $250K revenue to $15M in revenue in just three years without outside funding. ?...
Promatis
VP, Product Marketing
2000 - 2002
- Designed and executed demand/lead generation campaigns. Marketing plans, including vertical market determination, budgets, competition analysis, research and ROI identification. - All U.S....

Education

Northern Arizona University
BS, Advertising
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

marketing
digital marketing
SEO
SMM
sales
lead generation
strategy
writing
social media
content marketing
My Snapshot
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Elance Level
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  • 12 months
  • Lifetime
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0
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Identity
Username
SCALONEMaria
Type
Individual
Member Since
October 2013
Elance URL
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Maria Scalone | Elance

Maria Scalone