Each company owns a lot of data which can provide for insights into the company itself, its customers, suppliers or the market. However, the sheer volume of data makes sure that standard charts or tables show the numbers rather inadequately. This results in 100 page management summaries that certainly do not enable the reader to make the necessary connections and gain the insights to make sound decisions.
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In order to use all available data effectively you will need know-how that combines skills from different business areas:
Companies need data!
In order to thrive, companies need to know what their customers think, whether their processes with internally and with external partners need optimizing or if the company strategy needs an update to factor in new business conditions.
The result is that there are at least 2 issues that beg for a solution:
1) The sheer amount of collected data is so large, that only with huge effort important information can be gained and analysed. To complicate things further, some information is more important than other to different departments.
2) Only the refinement from data to information through analysis enables companies to make sound decisions and to see the context and story. For this you need multidimensional reports that are easy to use and comprehend.
Ad-hoc business charts
Charts are everywhere in business. They are designed to underscore a specific result or recommendation and therefore need to have the right amount of persuasive power. Often this results in charts with too much color, animations or visual effects (shadow anyone) while offering scant information and context. Hence, these charts miss their goal to persuade and are looked at but not really needed for decision making.
It is wrong to simplify charts as it goes hand in hand with the loss of information – information that is crucial to make sustainable decisions. Charts need to densify all the information and related context in order to provide the user with sound advice for his/her...
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