Scott Cullins has a unique mix of marketing communications and publishing media experience, with more than 15 years experience working in technology, healthcare, travel & leisure, food and other industries. Scott is an experienced project and staff manager with hands-on expertise in: creative direction, design and development of editorial products and marketing and advertising campaigns; strategic marketing & communications planning; public relations and press management; business development and sales; and content development.
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Nov 14, 2011|Page & Book Design|$384|Completed
Scott's primary service offering is creative services including design, copy writing, editing, campaign development and production services in print, video and online.
Scott is an expert editorial designer. In the late nineties, Scott served as Art Director for Bon Appétit magazine in Los Angeles, which boasts a circulation of more than 1.5 million readers. Over the past eight years, through his company Canyon Media, Scott has helped national and regional publisher clients launch more than 20 consumer ad B2B magazines.
Scott is also a marketing communications expert. For Health Net, Scott led the in-house agency creative team, directing the creative development of all company campaigns and more than 450 annual collateral and advertising products in print, television, the Internet (web and email), radio and outdoor.
In addition to creative services, Scott can provide strategic planning to help clients develop a road map for growth. A strategic plan incorporates all activity including marketing communications and advertising, public relations and corporate communications, media planning, SEO/SEM, branding and more.
As marketing Director for CollabWare, Scott developed and executed an integrated marketing plan that included promotions, public relations, investor relations and events. As a result, he successfully helped the company raise more than 4 million in startup capital, and positioned the company as a leader in an emerging technology.
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