I cut my teeth in advertising at McCann-Erickson, as a copywriter, and also had a stint with Ogilvy & Mather as Associate Copy Director (in their affiliate branches overseas.) Worked at other local ad agencies too - where I won Multi-Media Campaign of the Year, in addition to a number of other awards - before I started my own agency, The Capsule. I now freelance too, out of LA.
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Being that I was first a journalist, it took a few agonizing months of resistance, before I succumbed to the key principles behind successful advertising writing:...
Sep 18, 2012|Marketing & Sales Consulting|Private|Working
Aug 29, 2012|Ad Campaigns|Private|Completed
Aug 20, 2012|Public Relations Consulting|Private|Completed
I am a journalist at heart, who switched to advertising. As such, I offer practically any kind of writing: including press releases; newspaper and magazine advertisements; radio commercial; TV commercials; direct mail; annual reports; features and documentaries; corporate profiles; billboards, etc.
However, being that I was exposed to the strategic planning that goes into advertising/campaign development (during my stints with McCann-Erickson and with Ogilvy & Mather, for which I will always be grateful) my preference is to be exposed to the overall goal of any particular piece of writing that is required, so that I could take responsibility for its success OR its failure. I am also open to writing web content - even for industries or on subjects I am unfamiliar with - if key words are provided.
Some of the Multi National Brands I have written for include Nestle, LEXMARK, MARTINAIR (sister airline of KLM & NORTHWEST) WELLA, ANCHOR MILK and Protinex. Other accounts include Banks, Telecommunications, Jewelry, Fashion Fabric, Travel Agency, and Bicycles. I also had the privilege of working on UNICEF Accounts, while a copywriter with McCann Erickson affiliate. (including felicitation by the client for a hugely successful Direct Mail for Veterans/POPPY Day.)
In only my second year after switching to a career in advertising, I won "Multi-Media Campaign of the Year" for naming, branding and launching a line of jewelry for teenagers (as Creative Director for Mel Ads.) It was...
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