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Julie S. | Elance
 
176985602337900
Last Sign-in: Apr 16, 2014

Julie S.

Experienced SEM - PPC - PLA - Adwords Expert
   United States

Overview

Minimum Hourly Rate $33

Specialized in PPC/ Google Adwords, with 10+ years experience in Search Engine Marketing strategy and tactical execution.

Proven record of success with PPC/display across large and small search engines and networks, PLAs (product listing ads), feed management, social content generation and media buying, remarketing/dynamic remarketing, and on-site SEO.

Consistently able to exceed expectations across branding, direct response, and sales goals.

Read More »
Apr 9, 2014|Search Engine Marketing|Private|Working
Apr 4, 2014|Ad Campaigns|Private|Completed
Mar 31, 2014|Ad Campaigns|Private|Completed
Feb 21, 2014|Ad Campaigns|Private|Completed

View All »

Skills (10)

Tested
Google AdWords
Knowledge of Google AdWords Test
My Score
avg
SEM
Search Engine Marketing Certification
My Score
avg
Pay Per Click
Internet Marketing
Internet Marketing Test
My Score
avg
Internet/Online Marketing
My Score
avg
Display Ads
Display Ads
My Score
avg
Product Listing Ads
Remarketing
Social Media Marketing
Social Media Marketing
My Score
avg
Social Media Optimization (SMO)
SEO
Search Engine Optimization Test
My Score
avg

Service Description

- design PPC campaigns to suit specific goals, including the writing of all keywords and ad copy, extensions, etc.
- quickly correct poor performing campaigns through optimizations
- utilize multiple tools to ensure strong and relevant campaigns
- structure and execute A/B testing of keywords, ad copy, landing pages, etc
- proven success with large, global campaigns as well as small, local ones and everything in between
- optimize shopping feeds to current best practices across engines, including Google Shopping Campaigns and Product Listing Ads with appropriate Adwords structure
- recommend appropriate social channels based on vertical; skilled in both content generation and ad buying
- recommend on-site optimizations and based on keyword research and performance


A few recent successes:

- Ecommerce/Google PLA: in 30 days, increased overall PPC account revenue by 111% and ROI by 53% for online retailer by optimizing account and restructuring PLAs

- Lead Generation: increased average monthly leads by 39% with a 44% decrease in average cost per lead for Cloud & IT services provider

- Traffic: increased click through rate by 105% and decreased average cost per click by 79%; enabling an increase in average daily clicks by roughly the same amount with no change in budget for local contractor



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Keywords

Adwords
Analytics
Merchant Center
PLA / Product Listing Ads
Adcenter
Pay per Click
PPC
Search Engine Marketing
Remarketing
Social Media
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Private
Private
Total
Per Client
Identity
Username
searchenginemar...
Type
Individual
Member Since
January 2012
Elance URL
Verifications
0
Groups
Julie S. | Elance

Julie S.