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Rawee KAMBHIRANOND | Elance
 
176985602337900
Last Sign-in: Feb 25, 2016

Rawee KAMBHIRANOND

In Search of Startup and Fortune 500 Adventure!
   United States
  |   Seattle, WA
  |  5:36 am Local Time

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Overview

Minimum Hourly Rate $65

Marketing professional from Seattle, Wash. with 12+ years of technology experience in both start-up and global environments. Currently, I'm based in the Seattle, Wash. in search of challenging consultancy projects in B2B technology and consumer travel.

Qualifications:
- 12+ Years Technology Marketing: From marcom to product management roles, including the global product launches of Microsoft SQL Server and Parallels Desktop for Mac
- 4+ Years Marketing Strategy: Defined the vision and objectives to drive end-user demand for Open Source...

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Portfolio

Executed the online and offline product launches of 4 version of Parallels Desktop for...
Executed two world-wide go-to-market campaigns for SQL Server 2005 during the largest...
Owned the overall strategy and execution to drive end-user demand for Open Source...
Executed two go-to-market campaigns for SQL Server 2005 (Upgrade & Business...
Owned the overall strategy and execution to drive end-user demand for Open Source...

Skills (10)

Tested
Product Marketing
Online Marketing
Go-to-market Strategy
Demand Generation
Competitive Strategy
E-commerce
Online Advertising
Business Strategy
Email Marketing
Marketing Strategy

Service Description

- Product Marketing: Leverage over 12 years of technology marketing experience that spans Microsoft HQ, Parallels, and technology start-ups to appropriately align your product's value proposition with the needs of its marketplace and the pain-points of decision-makers. I have global launch experience with SQL Server, Parallels Desktop for Mac and Nexenta integrated network storage solutions.
- Go-to-Market Strategy: Take advantage of the combined knowledge-base of global campaign experiences, including SQL Server Upgrade and Parallels Desktop for retail and education, to align your product to meet market needs and resonate with the pain-points of trusted influencers and key decision-makers.

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Employment

Pogo Linux
Marketing Director
2010 - 2014
Marketing Strategy – Developed a marketing plan for an Open Source systems integrator that evangelized enterprise-ready yet cost-efficient technologies (solid-state drives, ZFS storage) in...
ESSEC Business School
ESSEC MBA in Hospitality Management (IMHI)
2011 - 2012
Master of Business Administration with Ecommerce in International Hospitality Concentration • Globally recognized, AACSB & EQUIS accredited one-year business school program in Paris, France •...
Parallels Inc.
Sr. Product Marketing Manager
2007 - 2009
Purpose – Critical member of Parallels’ first-ever marketing group at the height of Parallels Desktop for Mac (‘Run Windows on a Mac’), one of the top technology products of 2007 and 2008 • Create...
Microsoft
Product Manager (Contract), SQL Server Marketing
2005 - 2007
Purpose – Support the SQL Server 2005 Upgrade and Business Intelligence global Go-To-Market campaigns by effectively managing content deliverables and activities during the largest server launch in...
Unisoft Networks
Marketing Manager
2004 - 2005
? Work closely with management to develop and implement a B2B marketing strategy that best compliments the company's core technical service competencies ? Redesign and manage the company website;...
Pogo Linux
Marketing Manager
2001 - 2004
? Direct e-commerce and event marketing of Linux hardware to SMB?s, government and universities, and Fortune 5000 corporations ? Manage corporate branding and oversee all B2B marketing...

Education

ESSEC - ESSEC Business School
MBA (AACSB-EQUIS)
-
University of Washington
BA
1995 - 2000
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

product marketing
product launch
go to market
go to market campaigns
email marketing
datasheets
data sheets
white papers
b2b
email campaigns
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Identity
Username
seasabong
Type
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Member Since
May 2014
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Rawee KAMBHIRANOND | Elance

Rawee KAMBHIRANOND