Writing ability is a gift.
Copy writing is more than that.
It requires a deep understanding of the product or service.
The market.The strategy.The competition.
The mindset of the target consumer. An editing scalpel.
And, most of all, an unending search for just the right word or phrase.
I started consulting after a 20+ year career in the
creative departments of major New York agencies.
I've been the Trix Rabbit,
I've been a doctor and a patient.
I've written for planes, trains and automobiles.
I’ve helped launch national, regional and local brands.
Actually, I'm a gardener. Because I love to help grow businesses.
It's what I do. It's who I am
No dream is too big. No budget is too small.
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1994 - Present
PARTIAL CLIENT SUMMARY:
Access, Inc. â€“ Atlanta, GA
Marketer of Can Am Care line of diabetes products and Wal*Mart's private label diabetes care products under the ReliOnâ„˘ brand. Consumer and...
Young & Rubicam, NYC (Sudler & Hennessey)
Senior Vice President/Creative Supervisor
1984 - 1993
Accounts (partial): Warner-Lambert: Benadryl, Benylin, Caladryl, Tucks, Optifast Diet Centers; H.I.P. of Greater New York; Revlon;
I.C.I. Pharmaceuticals: Mylanta II; Ciba-Geigy:...
Grey Advertising, NYC
Vice President/Associate Creative Director
1980 - 1983
Accounts (partial): STP Corporation;
Procter & Gamble: Joy, Jif;
General Foods: StoveTop Stuffing, Honeycomb;
Kenner Toys; Panasonic: Technics line, Car Audio;
Smith Kline Beecham:...