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Susan B. | Elance
 
176985602337900
Last Sign-in: Mar 15, 2010

Susan B.

When You Want Results But Hate Over-Salesy Copy.
   United States
Indianapolis

Overview

Minimum Hourly Rate $85

I write authentic marketing copy for web sites, sales pages, squeeze pages, brochures, online retail stores, auto-responders, and e-mail campaigns. My goal is to create copy that converts visitors and prospects into sales without being too salesy or over-hyped.

My strategy often involves listening to recordings of you speaking about your products and services, so that I can get a real feel for your "unique voice." I then craft my writing around that unique voice so that your end result is marketing copy that sounds like you AND gets...

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Portfolio

Skills (3)

Tested
Internet Marketing Test
My Score
avg
Business Writing Skills Test (U.S. Version)
My Score
avg
U.S. English Basic Skills Test
My Score
avg

Service Description

If you've ever tried to write your own copy, you know what a nightmare it can be. Writing those long sales pages and squeeze pages? How do you even know what to put in those things? And how do you know if you're writing your copy in a way that optimizes your search engine traffic AND converts people into sales once they're on your site?

There are loads of "how to write copy" books and programs out there, but in the end, if you're not a marketing copywriter with the talent and skills to know what really converts and keeps you out of trouble with the search engines, you're really just shooting in the dark.

Like it or not, copywriting just isn't something that anyone can do, and it's such a critical part of your small business marketing, it would be crazy to try to do it yourself.

I focus on writing for small business, entrepreneurs and solo professionals, but I've written sales copy for retail outlets as well. Here are just a few of the sites I've worked on and helped to achieve success:

TheHappinessFactor.com
BusinessinBlueJeans.com
TheExpertsSeries.com
TweetFormula.com
TheDrummerShop (http://www.cafepress.com/drummershop)
TheEcoDivas.com
ErinParenting.com

My Process:

I like to start with an initial consultation. We'll talk about what you're looking for in your copywriting -- your target market, your small business goals, the tone of voice you want to strike, the unique phrases that you use regularly that you'd like to see in your copy, and more.

I'll invite you to...

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Education

Big Ten University
M.A.
2004 - 2006
Big Ten University
B.A.
1992 - 1996
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriting
web content
writer
writing
marketing copy
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Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
secretcopywriter
Type
Individual
Member Since
March 2010
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Susan B. | Elance

Susan B.