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Aruina Van der Walt | Elance
 
176985602337900
Last Sign-in: May 30, 2015

Aruina Van der Walt

Product researcher and food scientist
   South Africa
  |   Pretoria, Gauteng
  |  7:28 pm Local Time

Overview

I am a self-motivated, creative, meticulous and hard working Consumer Researcher and Food Scientist with eight years experience in the FMCG market (within the retail and fast food sectors).
A curiosity for Sensory lead to six years within the Savoury side of the Foods industry, whilst the latter two years were spent building a practical and technical understanding of the Spreads (margarines) sector.
I am able to use own initiative and work as part of a team.
Utilizing my analytical skills and desire to educate teams to understand and...

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Skills (10)

Tested

Service Description

Services provided by Sense2consumer:

A) Technical consumer research:
A technical research approach focuses on the specific product deliverables and
whether that meets consumer expectations.
This type of testing can be categorized into the following areas:
1) Qualitative research
Typically conducted in group format to understand consumer expectations
2) Quantitative research
Can be conducted at a central venue or in-home, with larger numbers of
consumers to obtain sufficient data
3) Sensory research
Focus on specific sensory attributes of a product and can range from
determining a difference to profiling in objective (respondents can be either
screened or trained)

B) Sensory training:
This service can be tailored to individual company needs and can address the
below:
1) Sensory awareness and basic taste training of teams
2) Sensory screening of teams/panels
3) Training descriptive panels (expert panels)

C) Additional services:
This section addresses, among others, the following:
1) Questionnaire or discussion guide design
2) Fieldwork (design and oversee)
3) Data capturing
4) Charting
5) Basic statistical analysis
6) Data interpretation
7) Report writing

Record of projects:
1) 4th Year University Project (Honors) – Determining the impact of frying time
on consumer appeal of potato chips:
The main objective was to determine the optimal frying time of potato chips
by...

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Employment

Sense2consumer
Owner/consultant
2014 - Present
Responsibilities • Sense of Nambitha - Planning, co-coordinating and conducting quantitative and qualitative consumer research - Co-ordinating recruitment of...
Unilever South Africa (Pty) Ltd.
ASSISTANT CONSUMER TECHNICAL INSIGHTS MANAGER – FO
2010 - 2013
Responsibilities • Delivery of qualitative, quantitative and sensory consumer research support by interacting in a multi-disciplinary business environment, providing a critical link between the...
McCormick South Africa (Pty) Ltd
CONSUMER INSIGHTS ANALYST
2006 - 2010
Responsibilities • Guiding development process in terms of ideation of concepts/flavours (brainstorming) • Sourcing market trends (market immersions, focus groups, internet searches and surveys) •...
Roha Dyechem
CONTRACT WORKER (STUDENT)
2005 - 2005
Responsibilities • Keeping COA and MSDS files up to date • Issuing COA’s and MSDS’s to customers upon request • Conducted colour analysis on daily manufactured batches • Couriered colour samples...
ARC – Animal Nutrition and Animal Product Institut
STUDENT
2004 - 2004
Responsibilities • Planning of experimental design for daily panel tasting • Assisting in the training of profiling panel • Preparing of research samples • Preparing of research...
Avimune
SCHOLAR
2000 - 2001
Responsibilities • Prepared micro plates (from blood and egg albumin) for microbial testing • Prepared growth medium • Updating filing system on operating standards • Dissecting chicks to isolate...

Education

University of Pretoria
BSc(Agric) Food Science and Technology
2002 - 2005
Centurion High School
Matric (grade 12)
1997 - 2001
Overview  |  Job History  |  Resume/C.V.

Keywords

Product testing Product research Market research Data analysis Data entry Qualitative research Quantitative research Sensory testing Presentation design Report writing
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Aruina Van der Walt | Elance

Aruina Van der Walt