I am a self-motivated, creative, meticulous and hard working Consumer Researcher and Food Scientist with eight years experience in the FMCG market (within the retail and fast food sectors).
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A curiosity for Sensory lead to six years within the Savoury side of the Foods industry, whilst the latter two years were spent building a practical and technical understanding of the Spreads (margarines) sector.
I am able to use own initiative and work as part of a team.
Utilizing my analytical skills and desire to educate teams to understand and...
Services provided by Sense2consumer:
A) Technical consumer research:
A technical research approach focuses on the specific product deliverables and
whether that meets consumer expectations.
This type of testing can be categorized into the following areas:
1) Qualitative research
Typically conducted in group format to understand consumer expectations
2) Quantitative research
Can be conducted at a central venue or in-home, with larger numbers of
consumers to obtain sufficient data
3) Sensory research
Focus on specific sensory attributes of a product and can range from
determining a difference to profiling in objective (respondents can be either
screened or trained)
B) Sensory training:
This service can be tailored to individual company needs and can address the
1) Sensory awareness and basic taste training of teams
2) Sensory screening of teams/panels
3) Training descriptive panels (expert panels)
C) Additional services:
This section addresses, among others, the following:
1) Questionnaire or discussion guide design
2) Fieldwork (design and oversee)
3) Data capturing
5) Basic statistical analysis
6) Data interpretation
7) Report writing
Record of projects:
1) 4th Year University Project (Honors) Determining the impact of frying time
on consumer appeal of potato chips:
The main objective was to determine the optimal frying time of potato chips
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Unilever South Africa (Pty) Ltd.
ASSISTANT CONSUMER TECHNICAL INSIGHTS MANAGER FO
2010 - 2013
Delivery of qualitative, quantitative and sensory consumer research support by interacting in a multi-disciplinary business environment, providing a critical link between the...
McCormick South Africa (Pty) Ltd
CONSUMER INSIGHTS ANALYST
2006 - 2010
Guiding development process in terms of ideation of concepts/flavours (brainstorming)
Sourcing market trends (market immersions, focus groups, internet searches and surveys)