A self motivated professional nearly 11 years qualitative experience in Marketing Communications, Retail Activations & Visibility, Event Management, ATL & BTL Marketing Initiatives, Brand Promotion & Communications, OOH Advertising, Key Account Management, Sales promotions, Display Campaigns, Digital Marketing, Print Advertising, Tertiary Sales Management, Exclusive Brand shops, Customer Insight, Vendor & Agency Management, FMCG Sales & Distribution and Team Management in FMCG, FMCD, Telecom Service Provider Industry.
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Annual Marketing & Sales Plan
Annual Marketing Calendar
Brand Identity Guidelines
Annual Promotional Activations
Marketing Campaigns Planning
ATL Activations Planning
BTL Activation Planning with Complete details
Distribution Depth & New Channels of Distribution.
Analysing Sales & Marketing Reports and suggesting the solutions thereof.
Event Planning & Management.
Study of MArketing Research Analysis.
Responsible for Planning and administering the company’s marketing operations budget, supporting development of marketing budgets
Planning and timely implementation of all forms of outdoor advertising media & retail merchandising.
Tracking & Analyzing the SKU wise Sales figures and develop the marketing strategy accordingly.
Responsible for planning and execution of annual Marketing plan and tracking spends thereof.
Planning and execution of all Marketing Initiatives, brand building, Outdoor Advertising, Consumer promotions, channel marketing campaigns etc.
Conceptualizing/implementing Promotional campaigns (both B2B & B2C) such as In-Shops, Road Shows, Consumer Promotions, Trade Fairs, sponsorships College activations etc.
Planning and execution of QPDS & QPS Schemes.
Handle Sales promotion schemes and launching new initiatives for the same.
Ensuring the dispatch of all retail merchandizing material to all locations.
Tracking of merchandising team to ensure visibility of brand in all outlets.
Tracking and analyzing competition including rates,...
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