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Shailendra Gaur | Elance
 
176985602337900
Last Sign-in: Oct 16, 2014

Shailendra Gaur

MBA with 11 years Exp. in Marketing & Branding
   India
  |   Meerut, Uttar Pradesh
  |  3:46 am Local Time

Overview

A self motivated professional nearly 11 years qualitative experience in Marketing Communications, Retail Activations & Visibility, Event Management, ATL & BTL Marketing Initiatives, Brand Promotion & Communications, OOH Advertising, Key Account Management, Sales promotions, Display Campaigns, Digital Marketing, Print Advertising, Tertiary Sales Management, Exclusive Brand shops, Customer Insight, Vendor & Agency Management, FMCG Sales & Distribution and Team Management in FMCG, FMCD, Telecom Service Provider Industry.
Proven abilities...

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Portfolio

Skills (9)

Tested
Marketing Communication
Brand Management
Sales Promotion
Event Management
Visual Merchandising
Vendor Management
ATL & BTL Marketing Initiatives
Sales & Distribution Management

Service Description

Annual Marketing & Sales Plan
Annual Marketing Calendar
Brand Identity Guidelines
Brand Calendar
Annual Promotional Activations
Marketing Campaigns Planning
ATL Activations Planning
BTL Activation Planning with Complete details
Distribution Depth & New Channels of Distribution.
Analysing Sales & Marketing Reports and suggesting the solutions thereof.
Event Planning & Management.
Study of MArketing Research Analysis.

Responsible for Planning and administering the company’s marketing operations budget, supporting development of marketing budgets
Planning and timely implementation of all forms of outdoor advertising media & retail merchandising.
Tracking & Analyzing the SKU wise Sales figures and develop the marketing strategy accordingly.
Responsible for planning and execution of annual Marketing plan and tracking spends thereof.
Planning and execution of all Marketing Initiatives, brand building, Outdoor Advertising, Consumer promotions, channel marketing campaigns etc.
Conceptualizing/implementing Promotional campaigns (both B2B & B2C) such as In-Shops, Road Shows, Consumer Promotions, Trade Fairs, sponsorships College activations etc.
Planning and execution of QPDS & QPS Schemes.
Handle Sales promotion schemes and launching new initiatives for the same.
Ensuring the dispatch of all retail merchandizing material to all locations.
Tracking of merchandising team to ensure visibility of brand in all outlets.
Tracking and analyzing competition including rates,...

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Education

CCS University
Master's Degree in International Business
2000 - 2002
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing Communications
Brand Management Creative Agency Handling\ Media & BTL Agency Handling Event Management
ATL & BTL Marketing Initiatives
Brand Promotion & Communications
Sales promotions
Display Campaigns
FMCG Sales & Distribution
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Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
shailendra2k2
Type
Individual
Member Since
December 2013
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Shailendra Gaur | Elance

Shailendra Gaur