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Shannon H. | Elance
Last Sign-in: Dec 30, 2015

Shannon H.

Social Media Manager
   United States
  |   Wilmington, NC


Minimum Hourly Rate $5

I am a recent college graduate with a Bachelor of Arts in Communication Studies, a minor in English, and a concentration in Public Relations & Marketing. Currently, I am an aspiring Digital Marketing professional. My goal is to acquire the skills and just the right experiences to become a true expert in my field. I am committed to continual learning. I am currently enrolled in continuing education classes so I can fine-tune my skills in Photoshop CC and web design. I just received a certification through HootSuite in social media management...

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Oct 4, 2015|Web Content|$0|Working

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Written by former Marketing and Public Relations intern supervisor
This is the edited version of an employee handbook for a small law firm
Redesigned this information on a website to improve usability and aesthetic appeal....
As part of a senior Technical Editing project, I was asked to edit an employee handbook...
-Took over Facebook for small law firm -Implemented plan which concentrated on...
-Wrote informal press release to prospective venues -Got a response from over 25 venues...
Helped draft and edit parent handbook to be distributed to the parents of Wilmington...
-Created PR Plan for local non-profit organization as part of a group effort -Includes...
-Planned fundraising event for Cape Fear Community College -Wrote evaluation of event...
Created brochure with financial information for Wilmington Boys Choir
-Researched environmental issues in Wilmington, NC -Created proposal for a possible...
-Wrote article for online collegiate magazine, Her Campus -Meant to spread awareness...
The photographs of each team member were separate images photographed by the marketing...
Used photoshop to integrate the logo with the background image. The background image...
I reached out to past clients and interviewed them about their experience. They sent me...
I designed an image as part of our movement of change campaign. I used a mobile app to...
I designed an image as part of our movement of change campaign. I used a mobile app to...
I used a mobile app to add the text above the image and edit the overall result
I used photo shop to add the lettering to a photograph I took as part of a social media...
I used photoshop to add this text to the photograph.
I designed this piece using photoshop, a mobile app, and my own photography.
I designed this piece using photoshop, a mobile app, and my own photography.
I used mail chimp to create this newsletter. I wrote all of the content and designed...

Skills (10)

Content Writing
Report Writing
Technical Writing
Business Writing
Public Relations
Social Media Marketing
Event Planning
Customer Service
Social Media Management

Service Description

Together we can generate leads from your website and grow your organization. My first step in developing your marketing strategy is to decipher your goals and objectives. It's important to know where you see your organization in the future. Next, we will discuss the challenges you've faced. Who is the competition? Where do you stand in comparison? We will target potential customers and research how to best attract them and keep their attention. We will research where each demographic looks for and finds organizations like yours. Once we have all of this information, we can generate traffic that will in turn generate leads. I can help you generate traffic in several ways: blogging, social media, and SEO. Blogging equals more pages with your organization's name on it online. The more pages you publish, the more likely your organization is to pop on on a search engine. Social media allows us to share these posts and engage with potential customers. Interacting with established and potential customers is vital. Through social media, you are exposed to the raw reviews that customers give when trying out your product or service. You can directly react to a customer to meet their needs via social media, whether they expected you to or not. By monitoring the activities of your customers, we can target keywords and utilize them to maximize the presence of your organization online. We can then analyze traffic patterns and learn what content generates the most interaction.

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Movement Mortgage
Marketing Ambassador
2015 - Present
-Develop and carry out social media marketing plan -Produce and deliver content for weekly, monthly, and quarterly newsletters for multiple audiences -Design print and digital advertisements and...
Wilmington Boys Choir
PR & Marketing Coordinator
2014 - 2015
-Managed social media -Content development -Created & maintained organization website -Implemented email campaigns via mailchimp -Wrote and distributed press releases -Developed and designed...
Cape Fear Community College Foundation
Public Relations Intern
2014 - 2014
-Generated donations to be implemented for scholarships and grants -Assisted in the coordination of medium to large scale events -Edited pitches and press releases -Built and maintained positive...
Hefferon & Hefferon PA
PR & Social Media Intern
2013 - 2013
-Developed content for company Facebook & Twitter -Increased 'Likes' From 7 to above 200 within first month -Analyzed reach of posts and client interaction


University of North Carolina Wilmington
Bachelor of Arts
2010 - 2014
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


Social Media Marketing
Social Media Management
Social Media
Content Development
Digital Marketing
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
April 2015
Elance URL
Shannon H. | Elance

Shannon H.