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Michelle M. | Elance
 
176985602337900
Last Sign-in: Sep 11, 2014

Michelle M.

Experienced eCommerce/Internet Marketing Director
   United States

Overview

I have over 10 year of experience in eCommerce web design strategy and enhancements that have resulted in tripled on-line conversion rates and revenues.

I have broad expertise in the field of creating, managing and growing the on-line presence of multi-channel eCommerce retailers. This includes comprehensive web design strategies, integrated online marketing campaigns, customer acquisition and retention tools and ongoing optimization of all plans.

I focus on key principles that maximize your return on investment user experience,...

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Skills (3)

Tested
Affiliate Marketing

Service Description

I work with pure marketing websites as well as eCommerce enabled websites. Below are some of the services I provide (in combination or in isolation):

Web Design:
Comprehensive web design or redesign strategies
User experience/usability analysis
Web analysis results and reporting

Online Marketing:
Search Engine Marketing
Email Marketing
Google Ad Words
Contextual Ad Campaigns
Affiliate, Partnerships and Commission based campaigns
Search Engine registration and ranking optimization techniques

Some examples of my work are mulit-million dolloar eCommerce sites where I have tripled on-line conversion rates and doubled revenues:

Lenox.com
AppleVacations.com

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Employment

Independent Consultant
Internet Marketing & eCommerce Consultant
2008 - Present
Strategic Internet Consulting including: Google Adwords campaign management and optimization. Web design optimization strategies for maximum on-line conversion and sales. Development of...
AppleVacations.com
Director of eCommerce & Internet Marketing
2004 - 2006
Managed re-design of second generation eCommerce website from concept through implementation immediately tripling online conversion rates and doubling Internet sales. Defined internal standards...

Education

Penn State University
B.A. in Advertising
- 1991
Overview  |  Job History  |  Resume/C.V.

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  • 12 months
  • Lifetime
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ShellMSnyder
Type
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Member Since
January 2013
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Michelle M. | Elance

Michelle M.