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Sandra H. | Elance
 
176985602337900
Last Sign-in: Jun 10, 2013

Sandra H.

Market Research, Value Proposition, and Strategy
   United States
Newton

Overview

CORPORATE, BUSINESS, AND PRODUCT STRATEGIES
* General Marketing Materials, Product Messaging and Positiniong
* Data Sheets, Brochures, Online Content, Market, Advertising
* Social Media Business Models & Monetization Strategies
* Business Plans
* Global and US Direct, Indirect, & Channel Sales Management
* Corporate Communications & Branding
* Establish target reference accounts
* Global Penetration/Domination, Go-to-Market
* Product Rationalization
* Sales Presentations, Collateral & Tools
* Market Research
* Product Rollout...

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Skills (10)

Tested
Marketing
Sales
US and International Business Expansion
Project Management
Business Plans
Internet Security
5 year Revenue Plans
Network Administration
Technical Writing
Editing

Service Description

Experienced at working collaboratively with teams to align marketing and products with corporate objectives and goals. Facilitate meetings with decision-makers to assist in critical decisions. Alternatively, easily takes ditrection of straigh-forward tasks and assignments. We will model and create the project and deliverables to meet your specific needs. Experienced at simplifying messaging and positioning of complex products and solutions. Create marketing materials that identify value-added benefits of products and the end results or benefits provided to the customer.

Consistent revenue-producing results that have been successful amidst previous market downturns.

Extensive experience in Product Managmenet and Product Marketing-
* Product Requirements and Market Requirements Documents and Templates
* Definition of customer use case scenarios and user profiles
* Track and prioritize features and functionality
* Define 2 to 5 year product plans and roadmaps
* Assure on-time and on-budget delivery of product releases

Experienced working with mid- and small-sized companies and divisions, and in defining emerging product and corporate and go-to-market strategies.

Also experienced with organization restructure and transitions that are a result of downsizing, acquisition and merger, and growth. Implementation of operational efficiencies, cost reduction approaches, and Key Performance Indicators and Metrics.

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Employment

Saba Software, Inc.
PMO - Sr. Product Manager and Engineering Program Manager
2007 - 2008
A publicly traded $100M Company with 600 employees providing Human Capital Management and Collaboration Software to On-Premise and On-Demand (SaaS) customers. Centra is a Web-Conferencing product...
EMC-SMARTS
PMO-Director Professional Services Program Management
2005 - 2007
A publicly traded $ 10B Company with 10,000+ employees, providing Storage Solutions. EMC-SMARTS provides network management and analysis solutions for large enterprise, public sector, and...
Secure Konnect
VP Business Development
2002 - 2005
Led strategic business planning and development for IT Security solutions and services provider with startup, early market entry/expansion, and competitive analysis. Structuring the company as a...
NetPlane Systems
Sr. Product Manager and Engineering Program Manager
2000 - 2002
A division of Conexant (a publicly traded semiconductor company of $10B with 10,000+ employees), NetPlane Systems develops software protocol stacks for telecommunication equipment vendors and...
Motorola
Sr. Product Manager and Engineering Program Manager
1999 - 2000
A publicly traded company of $10B+ with more 25,000+ employees, manufacturing telecommunications equipment. Senior Product Manager and Engineering Program Manager of Special Development Group...
ADE Corporation
Sr. Product Marketing Manager & Engineering Program Manager
1998 - 1999
A publicly traded company of $60M and 300 employees, a manufacturer of capital semiconductor equipment. Senior Product Manager and Engineering Program Manager of the Special Development Group...
General Eastern Instruments
International Sales & Marketing Manager
1993 - 1998
P&L responsibility for $3M unit of this $10M humidity measurement instrumentation firm. Highlights: * Defined and implemented a five-year international expansion plan that tripled revenue in...

Education

Boston University
Bachelor of Science in Engineering Management
1994 - 1999
Boston University
Bachelor of Science in Electrical Engineering
1993 - 1999

Keywords

Business Plans
Sales Expansion
Market Research
Messaging
Product Definition
Budgets
Presentations
Website Content
Training
Product Roadmaps
My Snapshot
1
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
sherforth
Type
Individual
Member Since
February 2009
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Sandra H. | Elance

Sandra H.