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Sheryl Campbell | Elance
 
176985602337900
Last Sign-in: Dec 10, 2015

Sheryl Campbell

Your "in-house" graphic designer
   United States
  |   Irving, TX
  |  11:23 pm Local Time

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Overview

I am a creative and branding professional with demonstrated strengths in developing high-quality marketing materials in digital or print media while initiating and executing brand strategies. While adept at concepting, graphic design, UX/application design, and presentations, my BIGGEST HIGH is working within a company, touching all creative aspects of branding and messaging to communicate its mission. I have excellent communication skills and deliver on-time and within budget.

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Portfolio

Concept and design for 24 page brochure includes photo retouching and was completed...
Concept and design for a line of STEM education products for use in Texas. Built user...
Concept for overarching brand and direction, design, photo composition and file...
Overarching design for all STEMscopes materials in a collage theme for 2014. These are...
Concepts for new brand specializing in K-12 education products for STEM learning....
This is a simple table top 5x5' pop-up display that focuses on branding this new...
Created entire branding look based on IDesignEDU logo and design multiple materials for...
Created "push-down" large online ad for Cornerstone University to appeal to...
Google and remarketing online ads to direct to this landing page to collect leads for...
Design and production of over 80 ads in "station domination" ad buy for...
Designed website to encompass capabilites of Academic Partnerships using video, graphic...
Academic Partnerships, as a new education company, needed to "wow"...
Designed a landing page in the style of ASU branding that would appeal to young...
Used ASU branding guidelines as a starting point to an 8-page brochure about funding...
Concepted and designed over 30 icons in categories that could be used in infographics,...
Designed a series of tradeshow flyers for the various categories that Nassal...
Concepted and designed posters, emails and this flipbook to communicate and reinforce...
Full wall panel ad targeting professional woman for higher learning online degrees for...
Designed Powerpoint and Keynote templates to compliment the new branding for Nassal....
Take the talking points from IDesignEDU's powerpoint presentation and use to build a...
Created new branding materials for Salem University including flyers, trifolds and this...
Created new branding materials for Schiller University including emails, landing pages...
Theme concept and development, design for this brochure, plus online ads, subway...
Fabric Traditions created home sewing fabrics for specialty stores (JoAnn's, Walmart)...

Skills (15)

Tested
Creative Direction
Branding Development
Brand Communication
Product Development
Online Advertising
Print Collateral
User Experience
Integrated Marketing
Branding & Identity
Graphic Design
Collateral
Brand Development
Adobe Creative Suite
Typography
Web Design

Service Description

• Education, Financial, Software and Entertainment experience
• Digital Creative + Design: Websites, online ads, infographics, emails, social media
• Print Creative + Design: brochures, flyers, ads, specialty, direct mail
• Branding + identity: Logos, palettes, user guides, signage
• Presentation design: PPT, Prezzi or Keynote
• Tradeshow, Transit and Billboard design
• UX

-- Graphic professional for over 20 years
-- Creative Director for 10+ years at Citibank, AT&T, Academic Partnerships
-- 10+ years in NYC agencies and in-house
-- Successful freelance business with network of copywriters, coders and designers

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Employment

Studio C
Creative Director
2013 - Present
Develop and implement creative for branding, marketing and sales strategies for B2B and B2C clients in financial, education, and entertainment industries.
Academic Partnerships
Creative Director
2006 - 2013
Direct creative for over 20 Partner University and AP company brands’ marketing acquisition materials — in print and digital media including mobile, email, banner ads, landing pages and websites....
Studio C
Creative Director
1999 - 2006
Direct and develop creative strategies and implement design for digital media and print materials. Clients included: American Airlines, AT&T, Associates Bank, and Connolly. Projects included:...
Citi Group
Creative Director
1995 - 1999
Manage and direct the Creative Services group (14) in developing DM communications and product design to support Marketing needs for CitiGroup credit cards, primarily the AT&T Universal Card....

Education

Arizona State University
BFA
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

creative
concepting
graphic design
creative cloud
digital
print
web
social media
team management
presentation
education
financial
entertainment
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Identity
Username
SherylStudioC
Type
Individual
Member Since
April 2015
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Sheryl Campbell | Elance

Sheryl Campbell