Are you pushing and praying with your marketing? Pushing "information" out about your company and praying someone responds? Truly effective marketing is like rowing a boat!
First you pull on the oars, lift them out of the water and then push them forward to begin the stroke again. If you push when you should be pulling, your business...I mean your boat... doesn't gain the speed, and more importantly, the momentum you want and need.
I enjoy helping small and medium sized businesses see the simple yet very effective "pull" strategy...