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Stephen P. | Elance
 
176985602337900
Last Sign-in: Apr 18, 2014

Stephen P.

Digital and branding expert. Driver of business.
   United States
  |   Brooklyn, NY

Overview


10 years working in creative, mobile, digital and branding. M.B.A from NYU.

Today, I want to take that experience directly to clients on a freelance basis.

Right Brain + Left Brain Approach:

(R): Simple, elegant, and consistent communication across all touch points. Clear and meaningful messages make all the difference.

Consumers value consistency, honesty and transparency. I can put you on that path.

(L): Data is our friend - I bring an expertise in analytics and a steadfast focus on ROI to drive new sales, more business, and a...

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Portfolio

From wireframes to site launch: Managed and contributed on all aspects of this fresh...
- Executed a complete aesthetic over-hall - Launched this 500 page website - Managed...
Detailed traffic pattens, customer flows, and analysis on how visitors interact with...
Conceptualized and designed interactive games for public spaces. In this example,...
Conceptualized and designed touch screen, interactive maps for hotel lobbies. Using a...

Skills (10)

Tested

Service Description

* Conceptualize, execute and lead multiplatform marketing strategies

* Identify and leverage key consumer touch points (website, emails, promotions, banners, packaging, direct mail, etc.) to drive sales.

* Project Manager and Campaign Arc Coordinator liaise with client, internal creative teams, digital teams and partner agencies to deliver ROI

* Digital Analytics: Campaign guidance and establishment of KPIs (key performance indicators). What works? What doesn't? What REALLY drives sales? I can show you examples of reports and specific recommendations that work.

* Google Analytics - I can perform a detailed analysis of your site. Traffic flows, conversions, drop offs, top performing pages, etc. Deliverables include a comprehensive "look" at you site: Data, charts, numbers, trends, real visibility into the habits of visitors to your site.

Additionally, I provide "Actionable Insights". These are changes, tweaks, and design considerations that can be taken to immediately improve the performance of your site.

* Mobile Strategy - mobile is the future. If you aren't interacting with consumers on their phone today you will be soon. I can help design and execute a realistic strategy to take your company mobile.

* Drive email, SEO, PPC, and SEM campaigns. May involve choosing platform, designing message, identifying targets, reporting on campaign success and planning next steps according to pre- define goals. Successfully managed over 25 campaigns in past 12...

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Overview  |  Job History  |  Portfolio  |  Team  |  About the Company

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  • 12 months
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Stephen P. | Elance

Stephen P.