Get better results from your marketing for your services business or professional practice. Smarthinking provides strategic thinking, compelling content and creative design to help business owners build a simple, effective, step-by-step marketing system that delivers a steady stream of new prospects.
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Smarthinking is an English-speaking creative consultancy located in Melbourne, Australia. We specialise in helping services businesses and professional firms develop a systemised approach to:
Positioning – establishing credibility, clarifying...
Help for your services business or professional practice in three essential areas:
1. Building competitive differentiation for long-term success
Competitive differentiation is the basis for long term success. We work with professional firms to help them establish credibility, clarify their value and develop a stronger, more differentiated positioning. This starts with clearer communication across all marketing activity and ends with better margins from higher value clients.
2. Aligning your business goals into a strategic marketing plan
Marketing your business without a plan is like building a house without blueprints. You need to envisage the end result before starting the journey. We'll help you develop a concise plan delivering recommendations that analyse your market, your business and your competitors to arrive at the best positioning, target market, Core Marketing Message and promotional mix.
3. Implementation of a full range of lead-generating tactics
Tactical methods are the tools you use to attract attention, generate leads and create desire for your services. We'll help you develop a Core Marketing Message and use articles, reports and email to increase responses from your prospecting to boost the return for your efforts.
Advertising, design and creative services
Use us for creative services, guidance, tools, plans and ideas. Our collaboration with world-class creatives provides a measurable ROI, or Return On Ideas.
Big visions are not the exclusive...
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